Bangkok--25 Jul--Public Hit Citibank and The Mall Group are celebrating the first anniversary of the Citi M Visa credit card in style. In addition to a range of entertainment programs where cardholders can rub shoulders with their favorite stars at the "Citi M Visa - 1st Anniversary Celebration" party, a host of prizes to the value of over Bt10 million will also be given away. Ms. Voralak Tulaphorn, Card Business Director, Citibank, N.A., said: "Since the launch of the Citi M Visa credit card last June, the response from the public has been terrific with many signing up to enjoy its special shopping benefits. Over the past 12 months, we have launched a wide variety of marketing programs to attract and reward cardholders and we look forward to continuing this in the nea future." She added, "In addition to a 5% discount for Citi M Visa Classic and Platinum Rewards cardmembers and a 10% discount for Platinum Select cardmembers, we will also launch a special privileges around the numbers 3, 4 and 5." The three special numbers offer extra bonus rebates - for example: - A maximum of 3% cash back at Shell gas station - 4x reward points when shopping at the Siam Paragon, Emporium and The Mall shopping complexes until December 2008 - 5% special discount when shopping at Home Fresh Mart, Gourmet Market, Park Food Hall and Power Mall stores The stores in the 5% offer category are among the most popular for Citi M Visa credit cardholders. "Apart from these special privileges, we will also focus on providing enhanced service features including the “Citi M Web Cam Phone Service”. The “Citi M Web Cam Phone Service” is a high-tech customer service that incorporates state-of-the-art communication technology that enables Citi M Visa cardmembers to experience a real time video-conference with a customer service staff while talking to them on the phone. The innovative web cam phone service connects cardmembers to check their Citi M Visa credit card all quiries related to their card information as well as to answer any promotions and other information. This service will be available from July 24 at both the Siam Paragon and The Mall Bangkapi and will be rolled out to other branches soon," noted Voralak. Mrs. Natsamon Vongkittipat: Group General Manager, Marketing, The Mall Group pointed out that for the succeeding of Citi M Visa card, from the co-operated of The Mall Group, Citi Bank, and Visa International, to issue the Citi M Visa cards since 2007 as we can see, it is the successful of customer growing and also continues to climb of total payment through the Citi M Visa card, now we have 100,000 card members (at the end of June 2008) In the part of The Mall —The Emporium and Paragon, we found that our customers are like to make a payment by using credit card especially, in 3 department stores average is 55 percents, because we offer the special privileges to answer the need of consumers that is the essential of Citi M Visa to spread the wild range of customers Last but not least, Natsamon Vongkittipat concluded that for Citi M Visa card is the one of the important marketing factor for The Mall Group to attract the customers with the Strategic Alliance and spread the network to the foreigners called ‘Cross Border’ program to support the valued customers from Hong-Kong, Singapore, Korea and more, to give them special privilege, discount, and special services for the customer when shopping at The Mall —The Emporium and Paragon as we can see, the total income of the first half of this year is break the point gained 22,000 million baht, we hope that Citi M Visa would be the forefront factor for running the business of the company. From July 24-31, 2008, all Citi M Visa cardmembers who spend every Bt1,000 per sale slip at Siam Paragon, The Emporium and every branch of The Mall will receive a coupon for lucky draw. Special rewards for new applicants who make the first spending will receive 20 times more on coupons for lucky draw to win more than 500 prizes worth over Bt10 million as follows: - One prize of one unit of My Resort Bangkok Condominium worth Bt3,300,000. - Twenty four prizes of a Sony video camera model HDR-UX5 each costs Bt34,990 (total Bt839,760) and 18 prizes of a Sony Cybershot digital camera worth total Bt161,820. The total of 42 prizes worth Bt1,001,580. - Five prizes of California WOW-Black Card + Personal Training + Kick Fit each worth Bt200,000 and totally worth Bt1,000,000. - Seventy prizes of a gift set and voucher from Wizard Auto Care totally worth Bt1,004,000. - Seventy five prizes of a two days one night accommodation at Haven Resort Hua Hin each worth Bt7,500 and totally worth Bt562,500. - Two hundred prizes of a gift voucher from Tria Integrative Wellness each worth Bt2,500 and totally worth Bt500,000. - One hundred and nine prizes of a bag, portrait and a photo package with elegant photo frame from Graffitokids worth totally Bt1,001,000. - Seven prizes of two round trip air tickets with seven days six nights accommodation from Visa Thailand Grand Sale program. Each prize of two passengers costs Bt310,000 and totally worth Bt2,170,000. New Card Member Get Free Gift Voucher up to 1,000 baht Special! To celebrate 1 year anniversary, for the first apply Citi M Visa Free annual fee and Get Gift Voucher up to 1,000 baht and Citi M Visa card holder who invite friend to apply for the member also Get Free Gift Voucher value 1,000 baht after approval. New Launching ‘Instant Reward Redemption’ For the second year of Citi M Visa, still emphasizes on Promotion and Loyalty Program including CRM campaign for entertaining and also new innovative to make customers more convenient with Instant Reward Redemption at Customer Service Counter. Citi, the leading global financial services company, has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Citi’s major brand names include Citibank, CitiFinancial, Primerica, Smith Barney, Banamex, and Nikko. Additional information may be found at www.citigroup.com or www.citi.com. For more editorial information, please contact: Public Hit Co., Ltd. Tel: 0-2252-5699 Fax. 0-2252-5698 - Peangpen Praisang Tel: 081-860-8225 - Suthasinee Rangubpai Tel: 089-895-0895 - Aphinya Chanthiamwong Tel: 086-602-3665 Public Relations Department, The Mall Group Tel: 0-2310-1846 - Patcharaporn (Mink) Tel: 089-201-1182 - Thanapong (Tong) Tel: 089-140-7775 - Yukolthorn (Yui) Tel: 089-663-7726 - Kanittha (May) Tel: 087-824-4790