IDC Says Growth Is Still Expected Despite Macroeconomic Pressures in the Asia/Pacific PC Market in 2Q08

ข่าวเทคโนโลยี Friday July 25, 2008 12:32 —PRESS RELEASE LOCAL

Bangkok--25 Jul--IDC IDC's preliminary results show that the Asia/Pacific (excluding Japan) client PC market grew 8% sequentially and 15% year-on-year to nearly 19 million units in 2Q08. This was 4% lower than IDC’s previous forecasts, as many countries in the region came in softer than expected, including the key markets of India, Korea and Taiwan. Yet, nearly all countries continued to post year-on-year growth. ”The Asia/Pacific region’s PC market finally started to feel some of the pressure from the global economic situation this quarter, especially with inflation and fuel subsidy issues emerging in many countries in Asia,” said Bryan Ma, Director of Asia/Pacific Personal Systems Research at IDC. ”However, this doesn’t mean that the market is headed into a downward spiral. Good economic growth is still expected in many of the large emerging countries in the region. So the current situation may be just a temporary setback before the market resumes its streak again at the end of the year.” While the Sichuan earthquake in China was already factored into IDC’s forecast last quarter, general economic factors still put pressure on the PC market there. Traffic control in Beijing in the run-up to the Olympics could also cramp supplies of PCs in the city next quarter, although IDC still expects a prompt recovery after that. Lenovo remained the top vendor in China as well as the APEJ region this quarter. “Fortunately, Singapore’s client PC market came in close to forecasts, with still a good 24% year-on-year growth," said Reuben Tan, Senior Manager of Asia/Pacific Personal Systems Research at IDC. “Government spending started to ramp up through the long awaited SOE, while several telco affinity deals, as well as polytechnic student purchasing programs, continued into the quarter. The PC Show in June further bolstered the country’s market, with affordable consumer notebooks stealing the limelight.” Kathy Sin, Research Manager of Asia/Pacific Personal Systems Research at IDC, said, “Hong Kong's PC market was one of the few countries in the Asia/Pacific region to beat forecasts this quarter, in part because of all of the attention surrounding the emerging class of ultra-low-cost PCs. While the long-term sustainability of such a market has yet to be proven, for now it is helping to fuel what is already a very hot notebook market.“ Table 1 Asia/Pacific (ex. Japan) Client PC Shipments by Vendor, 2Q08 (Preliminary) vs 1Q08 and 2Q07 Rank Vendor 2Q07 1Q08 2Q08 Year-on-Year Unit Growth Market Share Market Share Market Share 1 Lenovo 18.0% 16.1% 18.2% 15.7% 2 HP 13.4% 14.4% 14.0% 19.0% 3 Dell 7.0% 8.6% 8.9% 45.7% 4 Acer 5.7% 7.4% 7.2% 43.4% 5 Founder 5.1% 4.1% 4.1% -7.3% Others 50.7% 49.3% 47.6% 7.8% Total 100.0% 100.0% 100.0% 14.7% Source: IDC, July 2008 For more information about purchasing the research, please contact Phawadee Pongsupan at +66-2651-5585 ext.111 or [email protected]. For press enquiries, please contact Sasithorn Sae-iao at +66-2651-5585 ext.113 or [email protected]. About IDC IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 100 countries. For more than 44 years IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting http://www.idc.com/. For press enquiries, please contact: Bryan Ma Director, Asia/Pacific Personal Systems Research +65-6829-7733 [email protected] Sasithorn Sae-iao Marketing Executive +66-26751-5585 Ext:113 [email protected]

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