Bangkok--28 Jul--AIS mPAY proceeds the 2nd half year marketing approach featuring “From friends to friends” in conjunction with Titanium, the local premium hip hop group, introducing “Thaitanium SIM,” the new breed of SIM that unlimitedly connects community of hip hop fans with the concept “mPAY got it for you” coming with Exclusive privileges tailored to meet the Thaitanium craze hitting the teenagers group preferring unprecedented uniqueness. Mr. Waroonthep Watcharaporn, Managing Director of Advanced mPAY Co., Ltd., unveiled “In the initial stage, the development of mPAY communicated the Functional Benefit of a mobile phone serving as your purse making payment or do financial transactions on your mobile phone, followed by a continual development of functionalities including call credit refill, payment for service bills and products, money transfer through the cash wallet with the service M2M. The service has received a warm welcome for the connectivity to complete financial transaction while communicating with friends very conveniently. At present mPAY is acclaimed as the “Mobile Financial Service” fully integrating financial transactions for the new generation.” “Today mPAY creates Branding to promote clear awareness of Service Positioning. We believe that the new generation including teenagers and career new entries live their lives as Community possessing different unique characters, paying attention to modern stories, adopting technologies and always setting the trend in societies. Expecting to stress the Lifestyle of this group, mPAY joins hands with Titanium, the international Thai hip hop artist group, developing the “Thaitanium SIM” under the concept “mPAY got it for you.” Waroonthep added “Thaitanium SIM is the innovation led by service and developed in the form of SIM card for the first time in Thailand. This special SIM customizes various solutions of AIS to facilitate the Thaitanium group in communicating with their fans while offering privileges and conveniences relevant to Lifestyle of this target group avoiding things like others. Thaitanium SIM includes the following features; - Complete financial transactions with mPAY easily such as call credit refill, M2M cash transfer, movie or concert ticket purchase, Games online and service or product payment through the specially developed Java Icon. - Communicate within the group at special tariff rate with unlimited free call within the group throughout 24 hours (Out of the group on AIS network at 1 Baht per minute and out of AIS network at 1.50 Baht per minute) Apply today and get the free 100 Baht call credit. - Receive hot Inside updates of the Thaitanium - Exclusive contents from Thaitanium such as free download of ringtone, wallpaper, hip logo and songs. Special with free Content Calling Melody “mPAY got it for you” performed by Thaitanium. - Special privilege to join the activities with Thaitanium such as Meet &Greet, mini concert and bidding for limited edition items - Importantly: the Thaitanium Group communicates with the fans without any limitations all times through the Titanium SIM Mr. Sukrit Apinuttabhumi, a Thaitanium staff, disclosed “Today Thaitanium earns over 50,000 local and foreign fans doing activities as a Community of people having common lifestyle. The cooperation with mPAY issuing the “Thaitanium SIM” consolidates the unique music style and techno service identity. In addition to the Exclusive privileges to be given to our fan club, we can reach our fan club even more intimately than before. We believe that the cooperation as the alliance with mPAY will definitely write the new chapter of rhythmic relationship in the Community of hip hop lovers. The hip hop fans who are interested in “Thaitanium SIM” may apply at www.fupm.biz, Dopespot Siam Square and Nine Phase, 1st floor Central World. For more information, contact AIS Call Center 1175 or www.mpay.co.th