Bangkok--29 Jul--Maxima Consultants Perfectly balancing the modern woman’s emotional quotient with intellectual savvy, EQ:IQ from France is the new equation for celebrating life. For Fall/Winter 2008, the brand embraces sensuality in a daily setting while always returning to nature to reinvigorate one’s spirit. The EQ:IQ Fall /Winter 2008 collection offers an eclectic and versatile range for the confident and truly individualistic woman. Strong new silhouette directions, a deeply colourful palette and contrasting fabrics and textures produce a personable, sophisticated collection that is ageless, chic and feminine. Available the beginning of August at EQ:IQ shop and counters at Siam Paragon, Siam Discovery, Central Chidlom and Emporium Autumn Hues The EQ:IQ wardrobe turns a new leaf this Autumn with a palette of earthy, humble hues, featuring jade, ash, olive, cloud, lake blue and rust orange. Ease into the cooler season with relaxed, free-flowing fits, casual layering and easy-to-style pieces. Get into a sweet Parisian-chic mood with silky blouses such as the ribbon neckline top in soft magnolia, or to add a bit of fun, the building print top that comes with a sweetheart neckline and puffed-shoulder sleeve. The umbrella print babydoll dresses are must-haves, while basic items such as the liquid jersey tops and lightweight knits balances the EQ and the IQ of an outfit. Look out for fun conversational printed T-shirts such as a cat cartoon and a Rubik’s Cube graphic, created exclusively for EQ:IQ. Country Life Moving into August, the collection retreats back to nature with beautified rustic charm. Life in the country is fresh, wholesome and natural, with a palette of warm browns, sandy beige, leaf green and merlot burgundy. Knitwear comes in the form of thinly belted cardigan vests, sweater dresses, striped cashmere tops and cosy scarves. An eclectic boho-preppie look is created by deliberate mismatches — such as layering of tops or mixing prints and patterns — accessorized with vintage-style leather bags and suede knee-high boots. The country rose garden is celebrated with a stencilled graphic pattern on different fabrics. Raspberry colour is a hit, as are oversized sweaters and tunics with side pockets. Well Suited For the sophisticated EQ:IQ career woman, tailored pieces and creative suit cuts combine bold attitude with smart style and feminine allure. New silhouettes are created with exaggerated necklines, boxy or cuffed half-length sleeves, crisp white shirts, military-inspired shoulders, double-breasted “boyfriend” jackets, sculptured tailoring, voluminous shapes and A-line dresses. The highlight is the female tuxedo theme, as well as the coral suit jacket with bow-waisted skirt, that frolic with serious sensuality this season. Dark Romance Inspired by undying passion, gothic sensuality and poetic vision, the colour black takes on a Dark Romance persona this season. Structured leather jackets create cool attitude while contrasting fabrics and textures boast a creative edge. Our little black dresses make a strong appearance in soft satin fabrics, in draped shapes and slinky fits. Bold, dark colour blocks — in raspberry red and deep navy blue — stand out against jet black. Leather boots with modernist bandaging details and ankle boots with wider top lines complete the look. Marvel at the gorgeous one-piece tailored jumpsuits, with slimmer legs to create a long, lean shape. Top Coating Brave the cold winter with statement outerwear pieces. Coats in double-breasted brushed-wool styles, flirty voluminous coat-dress designs, military-inspired cuts and playful sculptured pieces provide plenty of fun choices to stay fashionably warm. Leather pieces come in short-jacket and long-coat options. To up the glam factor, there’s a fun range of gorgeous brightly dyed goat, Mongolian lamb, racoon and blue fox fur — in vests, jackets and coats. For extra-cold comfort, there are micro-fibre down jackets in cropped and long styles. And, to look lovely and luxurious on casual days, layer up with oversized chunky wool knits. The EQ:IQ Fall /Winter 2008 collection is now arriving in stores. For more information, please contact Maxima Consultants Company Limited Tel 02-434-8300, 02-434-8547 Suchinda, Saengnapa, Pitiya