Bangkok--30 Jul--124 Communications System Combines New Solutions with Proven Technologies to Offer Thailand Retailers Unprecedented Adaptability, Ease-of-Use, Flexibility and Scalability in Offering High Value Photo Items Kodak (Thailand) Limited today introduced the new KODAK Adaptive Picture Exchange (APEX), its powerful new modular, behind-the-counter thermal dry lab system, which combines a number of new products into one powerful, integrated and industry-leading retailer solution. The APEX system marries multiple innovations with Kodak’s market-proven applications - a combination that provides retailers with unprecedented adaptability, ease-of-use, flexibility and scalability to quickly and easily produce profitable, high quality photoproducts, while dramatically reducing retailer costs and complexity. The breakthrough nature of the product has earned the prestigious “DIMA Innovative Digital Product Award” at the 2008 Photo Marketing Association Show (PMA) in Las Vegas. “As the popularity of digital photography increases in Thailand, retailers need solutions that provide dramatic profitability improvements while minimizing capital expenditure and risk in order to position themselves today and for the future,” said Mr Pallop Santiphant, Country Business Unit Manager for Thailand-Myanmar-Laos & Cambodia. “The APEX system is likely the most advanced lab solution ever launched in photo retailing, with a host of signature features including adaptability, profitability, simplicity and efficiency in an eco-friendly design that leverages proven, winning Kodak retail printing solutions right out of the box.” The total solution allows retailers to offer a wide selection of exciting, profitable products to consumers, while also substantially reducing costs. Through greater ease of operation and flexibility, the new system reduces setup and training time and increases employee productivity. Additional efficiencies and retailer profit opportunity come from the combination of new simple user interface design, substantially reduced number of media types, and the connectable and modular small footprint core design and low capital cost. New components within APEX include the KODAK 7000 Photo Printer, KODAK XTRALIFE II Paper, KODAK DL2100 Duplex Printer, new KODAK Adaptive Picture Exchange Workstation/APEX Workstation with advanced high-speed processing and Kodak’s APEX software, and a highly ergonomic and easy to use overall design. The adaptive system allows retailers to scale from low to high volume environments, as business needs expand. Because the components of Kodak’s APEX system are so modular, a retailer can choose from dozens of configuration options to best meet their needs. KODAK 7000 Photo Printer and KODAK XTRALIFE II Paper: The KODAK 7000 Photo Printer, a new 5th generation design, combines Kodak’s experience and the proven reliability in thermal printing with new retailer friendly features that provide more flexibility and profit opportunity than ever before. APEX is the world’s first retail system to combine ribbon optimization and dual finish features to cost effectively allow a broad range of print sizes and finishes from one media SKU. Only Kodak offers this innovative combination of technologies found in the KODAK 7000 Photo Printer with new KODAK XTRALIFE II Paper that makes the system 1-2-3 easy: - ONE single media SKU - TWO finishes — satin and gloss - THREE sizes - 4x6, 6x8 and bordered 5x7 In addition, the printer and media combination enables Kodak’s new Clear Caption technology, which allows retailers to print metadata inconspicuously right on the front of the image. KODAK DL2100 Duplex Printer: The new KODAK DL2100 Duplex Printer enables retailers to quickly and easily create Kodak quality double-sided photobooks, calendars and greeting cards in a very small footprint device. The printer uses new LED based electro-photographic technology that ensures the highest quality at high speeds with higher reliability than laser solutions due to substantially reduced moving parts. Only the KODAK DL2100 Duplex Printer delivers the combination of Kodak image science, high-speed performance, reliability and low price to the retail printing industry. New KODAK Adaptive Picture Exchange Workstation/APEX Workstation: At the heart of the system, the new APEX workstation integrates a high-speed dual-core processor and powerful new APEX workflow management software with a new user interface in order to ensure rapid processing and ultimate ease-of-use. Retailers can connect to up to 13 Kodak G3, G4 or G4X order stations and direct rendering-intensive tasks to the APEX workstation for faster processing, providing improved consumer satisfaction, minimized lines and therefore improved profit potential. Retailers can also connect to their own websites or to external service and product providers. With the system, retailers can accept, manage and produce premium product orders. These products include the KODAK Picture Movie DVD, the only solution of its kind made right in the store in minutes with original artist music, as well as posters and single-sided or duplex photo books, calendars, collages and greeting cards using the optimum printing technology for each application. State of the Art Functional Design: Kodak’s APEX system leverages new scalable and modular cabinetry designs in order to ensure maximum efficiency in retailer environments while bringing the form and function of the photofinishing department into the 21st century. The new cabinets, when combined with the new equipment, allow for a small footprint while enabling maximum $ per square footage for retailers. These new products and services combine with and complement any of Kodak’s existing retail solutions to help retailers maximize revenue opportunities with both current and future offerings. The Adaptive Picture Exchange System is available now. For more information on the APEX system, visit www.kodak.com/go/APEXAbout Eastman Kodak Company Kodak is the world’s foremost imaging innovator. With sales of $10.7 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images. More information about Kodak is available at www.kodak.com, www.kexplus.com For more information please contact: Bongkod Paebunyong Kodak (Thailand) Limited TEL. 0-2515-8000 # 8030 e-mail: [email protected] Kittisak Anansitichok 124 Communications Plc. TEL. 0-2662-2266 FAX. 0-2204-2662 www.124comm.com