Bangkok--31 Jul--Hill and Knowlton HP recently introduced the world’s first affordable color-critical computer display, the HP DreamColor LP2480zx Display. At less than a quarter of the cost of competing offerings, the new liquid crystal display (LCD) provides a range of more than 1 billion colors in a 30-bit, LED-backlit widescreen display. The display is the result of an unprecedented technology collaboration with DreamWorks Animation SKG Inc. (NYSE: DWA) and addresses an increasingly critical need for affordable and consistent color accuracy in the animation, game development, film/video post, broadcast, product design and graphic arts categories. The HP DreamColor display is expected to disrupt the economics of color management, enabling for the first time a color-critical LCD display on every desk to make color checks, redesigns and multiple proofs a thing of the past. Designed for professionals for whom accurate color management is essential and consumers who seek to use only the best in technology innovations, the HP DreamColor display achieves more than 64 times the colors available on mainstream LCDs. Reds, blues and greens are visibly deeper, blacks are four times darker and whites are adjustable. With a color spectrum designed to cover the requirements of professional industry standards, the display includes one-button access to pre-sets for all color spaces specified by the NTSC, SMPTE, sRGB, Rec. 709, Adobe(R) RGB and DCI standards. The display also includes a night vision interface for darkroom working conditions. The new HP DreamColor LP2480zx display includes the HP DreamColor engine software, which manages the display to deliver reliable, accurate, easy color, every time, and the DreamColor calibration kit for precision calibration. The HP DreamColor LP2480xz is the first display to be introduced under the HP DreamColor Technology initiative, a two-year technology collaboration between HP and DreamWorks Animation. The initiative aims to deliver accurate color that remains consistent from application to application, device to device and medium to medium. HP introduced the first printers built on the DreamColor engine in March 2007.Pricing and availability Estimated street price for the HP DreamColor LP2480xz starts from 93,900 THB (exclusive of VAT) and is available now.About HP HP focuses on simplifying technology experiences for all of its customers — from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $110.4 billion for the four fiscal quarters ended April 30, 2008. More information about HP is available at www.hp.com. (1) Estimated U.S. list price. Actual price may vary. For more information please contact: Hill and Knowlton Thailand Narumon Juthaprateep Tel. 0-2627-3501 ext 221 Fax 0-2627-3545 [email protected]