Bangkok--1 Aug--DC Consultants and Marketing Communications To reinforce Canon as a leader in Digital Imaging Solution, Canon Marketing (Thailand) is launching “Canon, It Works!” campaign with a budget of 100 million baht to introduce its business segment products that meet all requirements for the success of medium and small organizations. “The most important objective of “Canon, It Works!” strategy is to present our new solutions with high technology that help facilitate business organizations’ operations. Our target groups would see the interconnection among our products that could handle with various tasks in workplace including usage in home-offices with lower expenses, said Warin Tantipongpanich, Senior Director and General Manager of the Consumer Imaging and Information Division of Canon Marketing (Thailand) Ltd. “We would like our customers too see that success can start from the very beginning by choosing the best equipments. It is the definition of “It Works!”. Canon hopes this campaign will help strengthen our position in the office automations and business solutions market segmentation.” “As global warming and fuel crisis leads to the favor of work-from-home lifestyle. People start small business of their owned. Many organizations allow their employees to work at home on Friday. Some of them set to look for smaller offices and more efficiency equipments, helping to cut costs and made their business run faster. Canon can make their wishes come true,” he said. After the success in ‘Canon Digital Imaging Solution’ campaign for consumer market segment during the earlier half of this year, Mr. Warin said, the company has set aside another 100 million baht for this new ‘Canon, It Works’ campaign during the later half of the year. This is to continuously capture into the business market segment. “To promote this campaign, Canon will arrange many marketing activities — advertising, road shows at office buildings, dealer and user seminars. Canon has also opened www.canonitworks.com as an official website to give full details of the new products. The website will be operated in 2 phases. The first will be the information of technologies related to Canon products as well as the program of seminar. The seminars will be focused on educations for SME entrepreneurs. The first will be held in Sheraton Grand on Sukhumvit Road and feature the previous experience of a successful entrepreneur, ‘Thao Kae Noi’ snacks. The second phase of the website will be opened for customers to registration and get their trial products and after-sale services. Moreover Canon is joining with SCG to promote its latest high-quality, 30%-recycled paper for printers. Products under ‘Canon, It Works’ Campaign Under the latest campaign, Canon launches 6 lines of new products including business all-in-one printer, laser printer, multifunction laser printer, projectors and network camera. 1. PIXMA Mobile Printer: This latest product will help you work everywhere, getting high quality printouts of either color or black-white. It is easy to use by simply connected with notebook, PDA, and mobile phone. Infrared and Bluetooth connection is also applied. The product comes with batteries and car charger. 2. PIXMA Business AIO: This is an All-in-One printer that can meet every of your needs from printing, scanning, copying to faxing with clear resolution. The product comes with color fax transmission function, and colorful CD/DVD cover printing function. The printer can work in LAN system with build-in network port (MX700, MX850, MX7600). The printer has automatic double-sided output that can help you save paper usage (for MX850,MX7600). With the latest technology, the quality of printing can compare with laser printer and is also waterproof that make users get double-sided output (for MX7600). 3. Laser Printers: As the world’s biggest producer of laser printer, Canon continues to improve new technologies for rapid printing and cost-savings. Canon Advanced Printing Technology allows the printer to utilize the host computer’s memory to manage the printing jobs without memory upgrades required. With absolute no warm-up time on standby mode, the printer can cut the cost up to 75% compared with conventional printer. Canon developed the world’s first all-in-one cartridge technology that integrates the cartridge into a single unit, costing nothing on the additional maintenance expenses, and preventing tonner powder to spread in the air. 4. Multifunction Laser Printers: Canon is the only one producer that has multifunction technology: printing, scanning, copying and faxing that will help users to get sharp printouts and long-term cost saving. Also, the printer has all functions comparable with bigger models. The function is, for example, scanning to thumb drive and scanning to e-mailbox (MF4680) 5. XEED-LCOS Projector: With LCOS technology (Liquid Crystal on Silicon) helping to destroy the limits of LCD/DLP system, users also get clear pictures with SXGA+ resolution (SX80,SX6,SX7) even for smaller pictures, illustrations, or motion picture. The projector allows easy projection of High definition movie (SX80,SX6,SX7) coming with HDMI port (SX80). This product can directly project the output via thumb drive or PictBridge device without connecting to the computer. 6. Network camera: The latest innovation for safety. It suits the lifestyle of executives that have to travel a lot or have tight schedules. Network camera is perfect for remote monitoring all the time. Users can watch the video via networks including LAN and Leased Line, and also record it. Canon’s lenses of network camera can maximize its resolution with 26 optical zoom. Among the products under ‘Canon, It Works’ campaign, the latest products that Canon is launching in the event, include 5 models of multifunction laser printer (LBP3050, LBP3150, LBP3310, LBP3370 and LBP5050) and 1 model of projector (XEED SX80).