HOME MART JOINS FORCE WITH AIS INTRODUCING “HOME MART SIM” DEVELOPING SERVICES AND PRIVILEGES FOR HOME LOVERS

ข่าวอสังหา Monday August 4, 2008 11:37 —PRESS RELEASE LOCAL

Bangkok--4 Aug--AIS Home Mart teams up with AIS developing “HOME MART SIM” to facilitate house owners wishing to build, repair and improve homes to call Home Mart Call Center 02-586-2222 for free consulting and various privileges. Mr. Krij Kulanet, Managing Director of SCG Network Management Co., Ltd., in SCG Distribution Business, disclosed “Today consumers’ behavior tends to increasingly purchase construction materials by themselves. Therefore Home Mart puts an effort in developing new distribution channels in conjunction with the strategy “Total Home Solution” for the best customer service. Lately we cooperate with AIS in developing “HOME MART SIM” to facilitate customers who want to construct, repair and improve their homes through the channel of Home Mart Call Center 02-586-2222. Customers can inquire information on construction materials, receive a variety of special privileges and use other services provided by Home Mart Call Center at no cost. We hope that the cooperation with AIS will enhance service capacity of Home Mart as well as efficiently expanding customer database in line with the development of Innovative CRM of Home Mart.” The services that customers can receive from Home Mart Call Center cover information on construction materials such as product properties, instructions, installations, prices, promotions and branch locations. Besides, sales coordination related activities including purchase order follow-up, troubleshooting, suggestions and customer complaints are also available. Mr. Somchai Lertsuttiwong, EVP Marketing of Advanced Info Service Plc. or AIS, unveiled “As a Total wireless telecom service provider, our target is to adopt technologies to create innovative services for each customer segment. With regard to the Corporate customer segment, we provide service under the name “AIS Smart Solutions” employing wireless technologies to develop services to reinforce the operations and management of each organization for the optimal results. “The cooperation with Home Mart is to customize the prepaid SIM to be HOME MART SIM and integrate the call package for Home Mart customer group to contact Home Mart Call Center at no cost. The outgoing call to Fix Line and Mobile numbers of other Operators is subject to 1.50 Baht per minute per call. In addition, Home Mart will be able to extend the Community of its customers without limitations through HOME MART SIM such as product and service news through SMS and the communication of activities underlining the Brand Image of the construction material business leader.” HOME MART SIM has emerged as a result of the cooperation between Home Mart and AIS in the form of mobile phone SIM which exclusively accommodates Home Mart customers. Customers can contact Home Mart Call Center 02-586-2222 for consulting or enquiries on construction material products at no cost. Besides, customers are entitled to additional privileges by using HOME MART SIM. Every call credit refill, customers get 10% credit bonus. For example, adding 100 Baht call credit in the “HOME MART SIM” receive a call credit of 110 Baht. Registering “HOME MART SIM,” moreover, customers will get free 50 Baht call credit immediately valid for 30 day period. Last but not least, customers will be continually updated on construction materials and promotions of Home Mart through HOME MART SIM. Only presenting a receipt of product purchase from Home Mart, customers receive “HOME MART SIM” for free at 67 participating Home Mart stores or 13 branches of Home Mart Service Counter in the leading department stores countrywide today until September 30. For more information, please contact Home Mart Call Center 02-586-2222 and AIS Corporate Call Center 1149 or www.CementhaiHomeMart.co.th Further information please contact : AIS PR : Waralee Jirachaisri SCG PR : Aemrudee Chumjai 022995063, 0818112412 025863280 [email protected] [email protected]

แท็ก marketing   Bangkok   ADVANC   mobile   nation   GIS  

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