Bangkok--14 Aug--Citi Representing “responsiveness, flexibility and trustworthiness” in the brand values Citicorp Leasing (Thailand) Ltd., a non-bank consumer finance arm of Citi, Thailand, launched a new consumer finance brand - “CitiAdvance”, offering flexible financial options that embody convenience, responsiveness and trustworthy services. This new brand targets at Thai consumers with monthly income of 10,000 baht and above. The launch based on Citi’s internal research, which found that clients look for flexibility and responsiveness in their financial institution to support their credit needs. They look forward to a financial partner for life, someone who is friendly and approachable, reliable and dependable at every step in their life. They are looking for a trustworthy partner who can provide financial advice in times of uncertainty and do what is right for them. Mr. Shahnawaz Lalani, Director of Citicorp Leasing (Thailand) Ltd. commented about the new branding that “We truly understand that clients are different in terms of their profiles, their financial needs and their life’s goals and ambitions. CitiAdvance will be the responsive financial partner by finding the best way to fulfill the individual goals and aspirations. We can also tailor our loan options according to our client’s requirements, which includes flexibility and choice in selecting, preferred dates of repayment and loan tenor. CitiAdvance aspires to provide genuine financial advice and counseling that enables clients to use credit wisely. Debt consolidation and Balance transfer help clients manage interest payments, tenors and monthly payments. Last but not least, CitiAdvance stands for trustworthiness that reflects the Citi standard of service around the world. Then Proposition of Citi Advance is reflected in our slogan Only suggest what’s best.” “CitiAdvance will target clients who have a minimum monthly income of 10,000 Baht, both Bangkok and Upcountry. CitiAdvance branches will be situated in strategic locations to be close to where our customers live and work and enjoy their lifestyles.” Mr. Lalani added. Key products and services that will be available @CitiAdvance are as follows: Financial Advisory — CitiAdvance will offer financial advice and debt consolidation programs to enable clients to use credit wisely and manage their debt better. CitiAdvance professes to do the right thing for its customers in balancing a better lifestyle and manage debt. Debt consolidation and balance transfer are the available offers giving longer tenor and lower payment to enable our customers to have a steady cash flow with less burden. CitiAdvance Personal Loan — an unsecured personal loan offering with maximum loan amount of 500,000 baht. Tenor of 12 —60 moths. Minimum income of customers is10, 000 baht. Interest rate and credit usage fee will be in tier pricing with minimum of 19 % per annum. CitiAdvance Your Car Your Cash — a personal loan secured by car collateral. Customer must be car owner and has minimum monthly income of 10,000 baht. Loan amount is from 100,000 to 750,000 baht with tenor of 12 — 60 month. We offer the competitive flat rate of 0.44% per month or 5.22% per annum. CitiAdvance Business Loan — unsecured installment loan for business utilization through working capital and/or business expansion. The loan amount is up to 1.8 million baht. Customer is SME with annual sales turnover above 5 million baht. Tenor ranges from 12 — 48 months with interest rate as low as 15 % effective rate per annum. “When customer comes to us, we won’t just offer loan right away, our staff will play a financial advisory role by trying to understand credit needs and his/her financial status and offering the best flexible loan that personalized to suit for his or her needs. At CitiAdvance, we want to continue to encourage our customers to use their credit wisely.” Concluded Mr.Lalani. In the meantime, customers who are interested in getting a loan or lessen their debt burden by using Balance Transfer and Debt Consolidation, they can contact 02 232 3177. Citi Citi, the leading global financial services company, has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Citi’s major brand names include Citibank, CitiFinancial, Primerica, Smith Barney, Banamex, and Nikko. Additional information may be found at www.citigroup.com or www.citi.com. For more editorial information, please contact: Tohphan Tuchinda Tel 0 2232 2706 Hassaya Hasitabhan Tel 0 2232 2904, Mobile 0 81926 9163 Kanokraht Thimbuntham Tel 0 2232 2905, Mobile 0 81989 1810