Bangkok--18 Aug--Aziam Burson-Marsteller Big C is pleased with its results for Q2/08 with growth in both net sales and profits as the result of good marketing campaign strategies reinforcing the company’s leadership position in pricing and marketing strategies and campaigns. Mr. Yves Bernard Braibant, Chief Executive Officer & President, Big C Supercenter PLC, said “Our consumers are confident and come to shop at Big C as they know that we are the overall price leader. Moreover Big C’s marketing strategies and campaigns were well received by our customers. Big C is positive that it will help lower the cost of living and increase consumer confidence. Big C will focus on new marketing activities and house brand products to reinforce the Big C brand image on price leadership, modernity and meeting consumer lifestyles.” Since the beginning of the year, Big C has launched marketing activities to differentiate Big C from its competitors and help support Big C customer loyalty i.e. sponsoring the Euro 2008 Football lucky draw and the Academy Fantasia Reality Show which are among the key factors that keep Big C customers satisfied. Shop Call Free, an innovative sales promotion campaign that Big C introduced last year, has consistently received favorable responses with over 1 million customers registered for the program. Shop Call Free will help promote sales while broadening the customer base by attracting mobile phone users to be Big C customers. At present, Big C Shop Call Free has joined with the AIS and DTAC networks. The growth in net sales came from both Big C’s existing stores and the six new stores which have opened in 2008 including Ayudhaya, Banpong, Sukhothai, Chaiyapoom, Petchboon and Krabi. Along with successful marketing activities, especially, the “Big C - Indiana Jones” campaign, Big C is only the one Modern Trade retailer that has the copyright for marketing activations inspired by Indiana Jones Part 4. Additionally, Big C launched the “Big C gives free petrol worth 5,000 baht” and the “Big C gives free 15 cars for its anniversary celebration” campaigns in June 2008 and gave away discount vouchers valued at 30-60 baht to customers, resulting in more shopping by both existing and new customers. Big C is pleased with its results for Q2/08 (April — June 2008) in which the operating results for Big C Supercenter PLC and its subsidiaries reflect net sales of Baht 17,287 million, which represented an increase of 9.5% over the same period last year, while its net profit of Baht 598 million represented an increase of 10% over the same period of last year, reinforcing the company’s leadership position in pricing and marketing strategies and campaigns. Big C Supercenter PCL (BIGC), founded in 1993, is a retail consumer goods trade operator trading under the name of Big C Supercenter. It offers a wide variety of products at the most competitive prices under the slogan “More Than Just Low Prices” to maximize the highest value for customers at its 62 store nationwide. For further information about Big C Supercenter, visit our Web site at www.bigc.co.th. For further information, please contact: Satida Sritunyathorn or Hongsinunt Somboonwanna Aziam Burson-Marsteller Tel. 0 2252 9871