Bangkok--26 Aug--JWT Public Relations Levi's501, the world’s iconic jeanswear brand, unleashed the Levi’s?501? “UNBUTTONED DANCE”…to the extreme, as a welcoming gesture to the most anticipated global campaign ‘LIVE UNBUTTONED’. The event was led by Thailand’s ultimate bad boy “Nicky Sura Teerakol” who joined to color up the bash with his sensational ‘Tearing, Undoing and Stripping off’ dance in the middle of Central World. The highlight staged a special challenge for daredevils who unbuttoned their jeans at the event and received free Levi’s?501?: LIVE UNBUTTONED in new fit and color shades. Don’t miss! The official launch of ‘Levi’s?501?: LIVE UNBUTTONED’ campaign in the heart of Bangkok on Tuesday 22, August 2008 at Parc Paragon from 18.00 hrs onwards. Let’s join the celebration and unleash your spirit and express your true-self along with jeans-lovers in 110 countries worldwide! Levi’s 501: Live Unbuttoned Embrace Unrestrained, Free-Spirited Individuality and Self-Expression For further information, please contact JWT Public Relations, JWT Thailand Khun Prasit Kritsadaariyachon (Bob), T: 0-2204-8216, 081-586-2813 Khun Porntip Wiriyakitpattana (Bee), T: 0-2204-8210 or 086-813-1981