Bangkok--27 Aug--Maxima Consultants Unique Trading (Thailand) Company Limited, a 100% Thai company ownership, one of dominant players in brand name footwear distribution such as D’arte, Maria Pia, Biosoft, Rotelli and Torresin, kicked off ‘Buy One Get One Free’ marketing campaign to celebrate its 25th anniversary and thank customers for their continued support. The company was founded in 1983 with 40 million Baht register capital. With annual sales around 1.5 million pairs, the company is expected thegrowth in sales by 20% this year and planned to open 100 D’arte outlets by 2011. Mr.Kachorndej Wongsakda, Chairman of Unique Trading (Thailand) Company Limited disclosed that ‘throughout 25 years, the company has had its reputation in growth leadership position in quality footwear market through leading department stores, hypermarket nationwide including Central, The Mall, Robinson, The Emporium, Siam Paragon, Zen, Tesco Lotus and Carrefour. The company has opened its own D’arte shops to further footwear distribution channel. Having opened 15 D’arte stores, the company intends to bring its total number of stores to 100 by 2011 to reach customers nationwide. From the beginning, the company has developed 5M of management strategy. Firstly, Master planning with 5 years master plan providing overall direction. Manpower — develop and offer good career prospect, Market with 4P, Management — benefit of teamwork recognition and lastly Moral values. Since the establishment, the company nowadays has nearly grown 20%-30% each year. Besides own-brand such as D’arte, Maria Pia and importing quality footwear, we also ensure innovation and success by supporting innovative development for our business partners. For example, we assumed additional responsibility for innovation success in Thailand and export under their brands to France, Italy, USA and neighbor countries in Asia which is valued around 20% from overall sales. As the term of information technology has encompass many aspects of living and more recognizable than ever before, the next step for our capacity with state-of-the-art IT will serve as a distribution basis for sales growth in 2009.’ Ms.Uthaiwan Theeravachirakul, Managing Director of Unique Trading (Thailand) Company Limited added that ‘On the occasion of the company’s 25th anniversary celebration, we will spend the total of 20 million Baht to launch a series of events and activities to drive sales. We will invite Thai public to join in celebrating by a series of exclusive fashion shows throughout 4 regions which will be held at Siam Paragon in Bangkok, Robinson in Had Yai, Robinson in Chiang Mai and Fairy Plaza in Khon Kaen. Apart from the series show, the ‘Buy One Get One Free’ campaign will be monthly organized for 3-consecutive days until the end of November. The first promotional month will be launched nationwide during August 29-31, 2008. Beyond the sales promotion, the fully-integrated campaign will be conducted includes newspaper and radio advertising, public relations for our customers. We expect to increase 30% sales growth within this promotional period.’ The Unique Trading (Thailand) Company was established on August 1, 1983 specialized in fashion footwear industry. The company is headquartered in Bangkok, Thailand with a total workforce of around 300 specialized staff currently. For more information, please contact Maxima Consultants Company Limited Tel 02-434-8300, 02-434-8547 Khun Suchinda, Khun Saengnapa and Khun Vipavan