Bangkok--28 Aug--DTAC dtac opens out-of-the-box “dtac Playground” exhibition booth on a 300-square-meter plot in the ITU Telecom Asia 2008 event, showcasing five mobile communication innovations that can turn serious stuff into fun and make global customers and entrepreneurs “feel goood”. “ATM SIM” dtac and Kasikornbank jointly launch the state-of-the-art SIM cards that keep financial transactions handy around the clock. dtac is the first and only operator in the country that inputs ATM services in mobile phones. Customers can check their balances, transfer money to other accounts, pay product and service bills and receive due payment alerts anywhere in the world as if they were doing those via the ATMs of Kasikornbank. “Happy Vampires *333” As pirate CDs and copyright violations are rampant worldwide, dtac and GMM Grammy join forces to launch a new business cooperation model, providing the download service for both old and new songs from Grammy’s music archive, be they ring tones, full songs or music videos. Customers can update their music banks faster than others can. The download service is unlimited and charges only 20 baht a month. It is creating the tide of legal music collections and scaring away all the “vampires” that are sucking artists’ blood. “Playground” dtac collaboration with a peerless software developer results in Playground, the world’s first “real-time mobile photo sharing with location” service that meets all needs of the market. Users can post photos taken with their mobile phones on the website of Playground at once without having to use a computer. The photos will be then posted together with the maps indicating the locations where the photos were taken. This is possible because the application automatically matches the data of the photos with the maps of Google Map. The service also transfers photos to other community websites like hi5, Facebook, Multiply, Flickr etc in no time. “Farmer Information Superhighway *1677” The global food crisis is a major problem especially in agricultural countries and causes farming investment and produce prices to skyrocket. dtac is applying its technologies to launch the special service to improve the knowledge of farmers nationwide in line with the sufficiency initiative of His Majesty the King. Farmers can call *1677 free of charge to seek agricultural solutions. On the line are the staff members who are ready to provide useful information acquired from dtac’s network of experienced farmers nationwide. The superhighway service includes free short messages on agricultural updates and tips on the cultivation of rice, vegetables and fruit trees as well as livestock and fishery. The messages are sent directly to subscribers every day. “Airplane Watcher” The integration of dtac’s quality EDGE/GPRS network, the Global Positioning System (GPS) and flight control results in Thailand’s first mobile phone solution that can be applied to aircraft. This comes true when dtac’s data SIM cards are installed in the flight data recorders of the airplanes of Bangkok Aviation Center Company Limited. Flight instructors not only keep abreast of the flight routes of students in real time, but also know the exact locations of students’ planes. On this occasion, dtac, as a host operator in ITU Telecom Asia 2008, is pleased to welcome participants from all corners of the world to the Thailand Pavilion. With regard to its capabilities and potential, dtac believes that visitors will be satisfied with all quality international telecommunication services showcased in the exhibition and that dtac will be the first operator that international participants will think of. dtac is willing to see the event as the beginning for business partnerships that will strengthen services at the national level in the future.