Bangkok--5 Sep--Vero Public Relations Today at ITU Telecom Asia 2008, Spb Software, the world’s leading maker of Windows Mobile software, releases Spb Online - a set of premium online services for 3G networks that stimulate subscriber uptake of mobile entertainment. Spb Online makes the following services easily accessible from handsets: Mobile TV Online Radio News Weather Online games On-device Catalog Spb Online radically changes the on-device user experience, functioning as a clear single entry point to advanced online services from mobiles, and allows mobile network operators capture multiple benefits from 3G networks: Increased ARPU (Average revenue per user per month) Branding through fully customized content and UI Improved subscriber loyalty through quality mobile experience Spb Online, with its breakthrough patent pending TV technology and unparalleled on-device usability, is a solution that tackles the issue of weak user interest in multimedia services, fuels subscriber content discovery, and unlocks the potential of 3G. “We are a proven partner of mobile operators through our customisation and usability products,” — emphasizes Sebastian-Justus Schmidt, Spb Software CEO. — “and we now see a great future for Spb Online, which is set to be a strategically important product for the industry.” Spb Online will be initially offered to mobile operators and later to consumers.To learn more about Spb Online please contact Spb Software at [email protected], or visit Spb Software at ITU Telecom Asia 2008 at Challenger 3, space G11, during 2-5 September 2008. About Spb Software (www.spbsoftwarehouse.com) Spb Software is the global leader in the design of Windows Mobile applications, with R&D and design centers in Russia and Thailand, and presence in Hong Kong, Taiwan, and USA. Spb combines a unique line of popular consumer products and cooperation with the world’s leading OEMs and carriers, such as ASUSTeK, BenQ Siemens, E-TEN, Fly, Fujitsu Siemens Computers, Gigabyte, HTC, O2, Optimus, Palm, Pharos, SingTel, Samsung, Sony Ericsson, Swisscom Mobile, Toshiba, T-Mobile, and VimpelCom. MEDIA CONTACT Artima Tantikul Brian Griffin Vero Public Relations Vero Public Relations Tel: +66 (0) 2684 1551 Tel: +66 (0) 2684 1551 Email: [email protected] Email: [email protected]