Bangkok--10 Sep--KTC KTC is pleased with phase 3 of Shop Now, Get Now campaign in which more than 600 million rewards points were exercised. The firm is now going ahead with the campaign to increase the value of KTC Forever Rewards points to win the members’ heart for good and reaffirm its position as the leader of the credit card industry. Five unique privileges: redeem with few points, points for cash, installment option, merit-making anddiscounts, covering all needs of the members. EDC devices are installed at more than 3,000 establishments of 52 partners nationwide to offer greater convenience to members and excel over competitors. Woravut Nisapakulthorn, Senior Vice President — Partnership Marketing, “KTC” or Krungthai Card Public Company Limited, said “We are the first credit card company who has been trying to pitch the advantage of KTC Forever Rewards Points as a practical and valuable tool with the Shop Now, Get Now campaign until the end of phase 3 (May 15th — August 31st, 2008), we have found that members are becoming more interested in exercising the points for goods or services at total of over 600 million points or 10% higher than phase 2. The most popular privilege is Redeem with Few Points (Hot Picks) with top three industries as following; Dining: Swensen’s, Dunkin’ Donuts, Entertainment: SF Cinema City, Gasoline: JET and Jiffy. Points for Cash (E-Voucher) at discount stores and leading department stores: Watsons, Carrefour, Central and The Mall becomes the second desirable choice for point redemption which reflects the change in consumer behavior to exercise more points for necessary items according to the economic recess. Points for 20% Discount at ZEN Japanese restaurant, AKA, CUCINA, TG Fone and cosmetics section of Robinson Department Store; the new privilege introduced in phase 3, is another focus of members’ interest although the number of partners is still limited. This would be the strategic area which KTC will penetrate into by increasing partners to cover all spending needs of members for the next phase.” “Excluding from the unique privileges, the continuous success of Shop Now, Get Now campaign also comes from the development of EDC system and the installation of devices at over 3,000 outlets of 52 partners nationwide. This allows members to check their points and redeem products or services on the spot. Moreover, KTC also gives the importance to conduct trainings to staffs at points of services in different industries on the use of EDC machines and the privileges of KTC Forever Rewards points.” “As the leader of the credit card business, we believe that this kind of sales promotion campaign is a sustainable marketing strategy with which we can win the members’ heart in the long run, rather than to offer discounts over a short period of a few days. Phase 4 of Shop Now, Get Now will begin this November and we are altering our implementation a bit to better accommodate the clients’ needs and to offer them more relevant privileges.”, said Woravut in conclusion. For more information, please call KTC Phone at 0-2665-5000 or visit www.ktc.co.th. For more information: Public and Corporate Affairs Department Krungthai Card Public Company Limited Kandtharat Chermchitphong Tel. 0-2828-5057 Suchada Weerasakulrak Tel. 0-2828-5732 Paradee Thesratanavong Tel. 0-2828-5049 Fax. 0-2828-5046 E-mail: [email protected]