Bangkok--10 Sep--Penner-Madison Teradata Real-Time Marketing Tool Puts Customers in the Center of High-Value Business Conversations Business-to-consumer interactive marketing dialogues are key to achieving competitive edge in customer relationships Teradata Corporation (NYSE: TDC), the global leader in enterprise data warehousing and analytic technologies that make smart companies smarter, is racing forward to bring more powerful customer relationship management to companies in Thailand with Event-Based Marketing (EBM) software. The software, which runs on the Teradata platform, is recognized worldwide for helping companies create multi-channel customer conversations by using “event triggers” embedded in customer communication systems. The customer response rate for EBM messages is much higher than for any other type of customer campaign. The tool is ideal for large Thai companies to meet important strategic marketing goals in the most effective ways. Mr. Jason Shipman, General Manager of Teradata (Thailand) said that Thai companies would be able to make full use of their customer data assets by adopting the high-speed Teradata warehouse-driven EBM tool. Leading businesses from across the world have utilized EBM as the key to dramatic success in customer management. Cited in particular are companies like Royal Bank of Canada, Fubon Bank, ChinaTrust Bank, Continental Airlines, ABN Amro, Bank Leumi, and many other leading organizations that have made Teradata their choice for event-driven marketing powered by enterprise data warehousing. “Teradata has a long and successful history in helping organizations achieve and surpass their customer management objectives as we focus on the people, processes and technology in all of our projects. Our systems are a combination of powerful technology, experience and industry-specific consulting that places Teradata above other vendors, and places our customers ahead of their competition,” Mr. Shipman said. He added that Teradata customers represent such diverse industries as finance, insurance, telecommunications, retail, travel, and have experienced rapid positive results with their database-driven CRM tools as they successfully leveraged Teradata's expertise to integrate data, liberate information and enhance business intelligence to maximize performance. Mr. Craig Morrison, Practice Partner of CRM Practice, Asia Pacific, Teradata Consulting Services sees Thailand as a most viable market for Teradata Relationship Manager (TRM) which is the most capable CRM solution on the market. “It provides all the features and function capabilities that are required for campaign management and real time offer execution. Most importantly, Teradata Relationship Manager Version 6 (TRM V6) is an 'in-database' application that enables all of the analysis and campaign processing to be in the Teradata database which is renowned for its performance. It brings significant new capabilities to Teradata's existing and prospective customers, enhancing their marketing capabilities by: - Applying insight derived from enterprise-class customer intelligence in real time - Dramatically reducing the cycle time to create marketing campaigns with well-integrated tools that increase productivity and return on each customer contact - Enhancing collaboration and sharing among marketers to increase productivity and leverage best marketing practices - Providing more and better ways to select customers for communications - Providing unique multistep dialog capabilities - Automatically identifying and prioritizing the most relevant communications for individual customers These features allow our customers to complete more detailed analysis, more specific campaign selections and run hundreds of campaigns in parallel. It is these characteristics of an analytical CRM solution that drive revenue,” Mr. Morrison said. Both executives are optimistic about evolving changes in the Thailand market, noting that a second wave of growth and activity would follow the initial success of the first wave of CRM projects in Thailand. “Communicating to millions of individual customers through a variety of channels is complex and challenging,” said Mr. Morrison. “Data warehouse-driven CRM tools for event-based marketing have created relevant dialogues with customers across channels, and serve them wherever they are. This has become a requirement in today’s highly mobile market place. Companies across industries and around the world continue to adopt Teradata CRM tools for analytical insight and for event-based conversations, because we have a decade of experience, proven methodologies and leading technology.” “The Thai market is moving away from traditional campaigns and towards more personal, timely and relevant contact. This typically involves the utilization of such methodologies as Event Based Marketing, where customer behaviour is utilized in real-time to identify a customer need, which then generates a relevant and personalized customer communication. This methodology always produces both better customer experiences and higher campaign success rates,” Mr. Shipman concluded. About Teradata Teradata Corporation (NYSE: TDC) is the world's largest company focused on raising intelligence through data warehousing and enterprise analytics. Teradata is in more than 60 countries and on the web at Teradata.com. Media Contacts: Khanungporn Wongwien Penner-Madison & Company Limited Tel +66-2716-5250 Ext.103 [email protected]