Bangkok--11 Sep--Poly Plus PR “5th Homeworks Expo” Complete and worthwhile Four business alliances evoke all home lovers and break all sales record with discount up to 80% plus 15% top up “Homeworks” the leader in home renovation and decoration products, together with others 4 big business alliances: “Power Buy”, the largest home appliances and IT product retail chain, “Super sports” the number one sports shop in Thailand, and “CMG”, leading group of importer and manufacturer of brand name fashion, evoke the world of home lovers with “5th Homeworks Expo” the biggest home and electric appliances festival. Meet more than 250 brand name products, get up to 80% discount plus 15 % top-up from credit card, combine with double free premium giveaway, and win a lucky price for gold and electric appliances. The sales target is set at 420 million baht from not less than 350,000 participants during September 26 — October 5, 2008 at BITEC Bangna, Hall 101-104. Mr. Pong Skuntanaga , Senior Vice President ,CRC Power Retail Company Limited. reveals the success of Homeworks Expo, Thailand biggest home and electric appliances festival, which had been organized for 4 times, that it got well responses from consumer, number of participants and sales volume increased every year. As a farewell to this year third quarter, we organize “5th Homeworks Expo” during September 26-October 5, 2008 at BITEC Bangna Hall 101-104 to evoke home lovers interest with the differences from every preceding sale. This expo is very special because it derived from the cooperation of 4 big business alliances in Thailand, Homeworks, Power Buy, CMG and Supersports , join us for the first time. Within 25,000 square meters of display area, 250 brands name commodities will be presented in 12 product zones, i.e. mattress zone, furniture and home appliances zone, bath zone, kitchen zone, lighting & electrical zone zone, painting zone , construction & tool zone, pump&plumbing zone, floor & tile zone, electric appliance and audio visual zone, apparel-accessories zone, gardening zone, and newly zone for exercise lovers: sports apparel and gear zone. For sales promotion, “5th Homeworks Expo” offers special promotion discount up to 80% plus 15% top-up for Central card and Robinson Visa card holder, retail premiums from brand and credit card, lucky draw for gold and electric appliances, valued more than 1 million baht when spend every 2,000 baht, every amount spent can get the points through The 1 Card for voucher redemption. It’s a worthwhile shopping. “To gear up, we have invested 90 million baht, of which 40 million baht is allocated for operating budget and the left of 50 million baht is for sales promotion and public relation. All effective media such as TV, newspaper, printed matter, website, and outdoor media will be used to reach our target audiences. Aiming to expand from customer resided in eastern and central Bangkok to southern Bangkok and eastern ring road. The sales target throughout 10 days is set at 420 million baht.”Mr. Suthisarn Chirathivat , President , Power Buy Company Limited., the largest home appliances and electric product retail chain in Thailand and one of the main alliance added that “Power Buy was succeeded in participating the Expo. This time, we aimed to have the average sales increased by 20% from special promotion exclusively offered to 5th Homeworks Expo attendees. Absolutely, Power Buy has prepared top brand products such as Sony, Panasonic, Samsung, LG, Philips, Mitsubishi, Electrolux, Siemens, Sharp, JVC, Toshiba, and Sanyo for sales with promotion worth waiting for. For instance, get 30% discount with a purchase of 4 group commodities under Samsung brand, and enjoy upto 80% discount for product under IT group commodity. Our participating in 5th Homework Expo can be counted as the best promotion compiling for home and electric appliance lovers of the year. Mr. Nath Vongphanich, Managing Director, CRC Sport Co., Ltd., Director of Supersports, new participants said that “The success of preceding Homeworks Expo in terms of sales volume, number of attendees, and its reputation for its grand and worthwhile consumer fair spread among customers made Supersports decided to participate in this Expo under the name of “Supersports Expo 2008” to enhance the 5th Homeworks Expo with product varieties as a choice for customer in sport zone. All sports goods such as Golf, Racket, Exercise, Massage Chair, Camping, Bike, Apparel, Footwear, Leisure, etc. are available. The climax of this Expo is that the sport goods of more than 50 leading brands will be launched to the Expo attendee to shop before anyone else such as firstly launched sport innovation and best selling product. To complete the Expo concept of worthwhile consumer fair, we have prepared the product at 70% discount specially for this fair together with the promotion so called “Shop-pen-tor” to enhance the customer’s worthwhile with 3 times lucky draw, and get the privilege from financial institute. Our sales target is set at 25 million baht from this Expo” Ms.Piyaphan Chirathivat ,Senior Vice President Corporate Direct Marketing & Corporate Image , Central Marketing Group, said that “CMG had participated in Homework Expo for 3 times. All were succeeded. This time CMG has prepared more than 60 top brand fashion products of apparel, cosmetic and perfume from abroad such as, Apparel- G2000, Benetton, FCUK, Miss Sixty & Energie, www.izzue.com, 5CM, SASCH, Wrangler, Lee, S’Fare, Evoluzione,Jockey,Jantzen Cosmetics: H2O Plus — Elizabeth Arden — Payot — Laura Mercier — Jurlique — Nicole — Restoria Swimwear and underwear- Jantzen — White Sand —Maidenform — S’Fare — John Henry — Hush Puppies — Jockey — Jockey for Her, Watch-Casio — Guess — Nike — Nautica — Marc Ecko, Electric appliance and camera- Pentax — TDK, for musical instrument-Casio — Kawai, for sport apparel and gear- Manchester United — Fila — Prince, Travelling- Samsonite — and Maintenance goods-Princess — Tanita — Casio Calculator — By Design — Kokuyo, for customers to choose with Pen-Tor promotion. CMG is aimed to expand its target group of high purchasing power such as teenager, working age” Beside the variety of goods and promotion, there is also highlight of the same interesting activity as every year called “Carry Free ” this year the activity is named as “Jiew-ta-lui-shop” The application is open for parents and kids of 3-4 years of age, born between 2004-2005, to join goods lifting-up competition such as home decoration product, electric appliance, sport gears, etc. total value more than 100,000 baht for free during the opening ceremony on September 26, 2008 at BITEC, Bangna, wrapped by Mr. Pong **** 10 days only. The biggest home and electric appliances festival “5th Homeworks Expo” during September 26-October 5, 2008 at BITEC, Bangna, Hall 101-104, from 10:00-22:00 hrs. Special for the last 2 days of October 4-5, 2008, enjoy shopping till 24:00 hrs. For more information please contact Poly Plus PR Co.,Ltd. Khun Poranuch (Orn) 081-916-2631 or Khun Niphon (Joe) 089-770-1411