Bangkok--15 Sep--Diethelm Diethelm targets a better alternative living with the launch of the “Fluocaril 40 plus” mouth care system. The “Fluocaril 40 plus” is designed and developed especially for those whom are over 40 years of age. Its targeted research into this market segment shows that the needs of adults of 40 are completely different from their younger counterparts. It is the first time in Thailand that such a unique product has been launched. Not only has it been developed with the most advanced pharmaceutical technologies, it also combines 4 different traditional Thai herbs that are know for their miraculous therapeutic values. The main characteristic of this mouth care system is the preventative therapeutic effects that it has. Instead of letting your beautiful teeth age with time, it will not only keep your gums and teeth healthy, it will also reverse the effects of time, leaving you with a shiny bright smile that you deserve. It is thought that this new toothpaste will help boost sales by over 25 % while adding a completely new segment to the market. Ms. Panida Wattanapatimakul, product manager of Diethelm Thailand Limited has revealed that mouth care products, especially toothpaste, are one of the most basic needs of a typical consumer. For this reason, it is important to develop products that are very specific to each market segment, which are separated by the age of the consumers. Different age groups have different needs and expectation that they require from certain toothpastes. Presently, the industry focuses on children and adults. However, it seems to neglect mature adults over 40 years of age. This is why the company has decided to develop a specific type of toothpaste that will meet the needs and expectations of this targeted group. Upon reaching a more mature age, more problems with the teeth and gums will arise. The degeneration of the teeth and gum begins around this age and not much is being done to prevent the damages. This is why the company has specially developed a toothpaste that addresses this problem directly. The “Fluocaril 40 plus” will prevent the degeneration of your teeth and gums while also turning back the hands of time, leaving you with healthiest mouth you have had in years. Ms. Panida also added, “The adults over 40 years of age are not a new consumer segment but are already using products that are on the market. There are many products that are out there presently that has many different qualities, some to care for the gum, some for sensitive teeth, and many more. The problem is that none of these products focuses on the needs of this particular age group and addresses all the health issue, rather than just one. This is why we developed this product that is much better-rounded and focuses more on all the needs of these consumers.” Forty, a new beginning or the beginning of the end? That is up to you. Medical researchers from the ministry of health have found that 93.4 % of those over forty years of age are facing some health issues with their gums. This might be a small problem that could lead to much more serious issues such as the degeneration of the entire gum tissue, leaving parts of your teeth exposed. This could also leave you with overly sensitive teeth as well as exposing you to the risk of cavities. Nothing on the market presently can address all these issues at one. Now with the Fluocaril 40, you will be able to prevent all of these issues while keeping your mouth feeling fresh and young. Test group extremely happy with the taste and quality The Fluocaril 40 plus was developed using specialty knowledge in medicine as well as alternative medicine. The formula includes four different natural extracts that are specially known for their healing property as well as health benefits. The natural herbal extracts are then combines with cutting edge technology in the form of “Microencapsulate Active”. This is then combines with potassium nitrate which is a product widely use in the medical arena to help sensitive teeth as well as gum care. What makes the Fluocaril 40 so unique is that it has created a new dimension in mouth care. There has been no other brand before this that has focused on a particular age group and to provide them with the care they need most. During product testing, it was very well received with the subject group. It is expected that the Fluocaril 40 plus will be very well received by the consumer group as well. The product offers a new choice for the consumers that will allow them to take care of their health the best way possible. The Fluocaril 40 will be another addition to the growing Fluocaril family which has now been accepted as one the leading brands in mouth care products. A recent market research revealed that product users were especially happy with the improvement in their dental health. The satisfaction grew even more as time went on as they saw the effect that the product had over time. Most consumers also complained that other products on the market that target sensitive teeth have a rather boring, flavorless taste. When they tried Fluocaril 40, the natural freshness and good taste of the toothpaste was incredibly surprising, hugely impressing everyone. On-site marketing in educating dental care For the launch of the Fluocaril 40 Plus, one of the goals will be to educate the public on dental health, especially for those over 40 years of age. The focus will be on emphasis on the different care needed that comes with age, as well as addressing the different issues that comes with aging. The achieve this; the company will arrange a specialist group that will travel to different offices as well to different government buildings. At these sites, the company will be demonstrating and exhibiting the use of the Fluocaril 40 Plus to the general public. Everyone will be able to test the product for themselves so that they can see the enormous difference that makes Fluocaril 40 Plus a one in a kind product. Ms. Panida also said that, “One of the biggest concerns with dental health is that the problems that are faced usually occur throughout a long period of time. For this reason, sometimes the problems are missed and it is too late for preventative measures to be taken. When you reach the age of 40, these dental issues that have been collectively building up for years shows itself in the worst possible ways. This is why it is so important to take preventative measure to stop these problems from developing, by using products such as the Fluocaril 40 Plus. We also hope that the success of this product will help boost our total sales in excess of 15 percent. Creative engineering for a better life In conclusion, Ms. Panida ended that the Fluocaril 40 Plus toothpaste is developed to cater to the needs of those whom are 40 years and above in age. The product focuses entirely improving the dental health and lifestyle of its consumers while leaving you feeling as young as ever. To introduce this product to the market, the Fluocaril 40 Plus will be available in a form of mouthwash as well as toothpaste. The toothpaste will be available in 2 sizes, 100 grams which will sell for 125 baht and 160 gram, which will sell for 158 baht. The mouthwash will also be available in 2 sizes, 250 ml for 65 baht and 500 ml for 110 baht. The products will be available for purchase at all leading retail shops as well as dental clinics nationwide. For more information please contact Jeeranan Limpapas E-mail: jeeda_pr@hotmail.com