Bangkok--17 Sep--Pirate Advertising Panasonic Home Appliances announces “i PLUS” campaign - plus smarter living to the consumers, with a new product line that exemplifies Panasonic’s technological advances and cutting-edge design to stamp their authority as the undisputed market leader. Panasonic Home Appliances, under the management of Panasonic A.P. Sales (Thailand) Co., Ltd announced that it is planning to re-launch the new “i PLUS” campaign. This campaign has been designed to show Panasonic’s position as the undisputed market leader whilst showcasing its innovative and intelligent design that will be incorporated into all the new Home Appliance products. The technological advances have allowed Panasonic to give the consumersan opportunity to live smartly while at the same time ‘going green’ with its environmentally friendly products. To spearhead this campaign, Panasonic will launch two new products. The first is Panasonic 1- Door Refrigerator i PLUS Magic Cool Noble Series with its emphasis on the cutting edge design. The second product is Panasonic Electric Shower System i PLUS Evolution. The Electric Shower System will be one of the most practical and functional systems on the marketwhile its slim and tall design will surely add a touch of class to your home. Mr. Motoyuki Shigemori, Deputy Managing Director, Panasonic Home Appliances, Panasonic A.P. Sales (Thailand) Co,.Ltd has announced that under the company’s new policy, its goal is to create the most functional products that will suit any consumer’s lifestyle while at the same time being environmentally friendly. This will take the company’s slogan of “Panasonic, ideas for Life” to an even higher level. “Panasonic has never stopped in driving forward and making sure that the most creative and intelligent designs will be incorporated in to all of the new products. Panasonic are also very aware of the current global environmental crisis and is doing everything in its power to help with the cause, either by the technological advances or by creating a more efficient product. All of this is aimed for the greatest consumer satisfaction and improving their overall living standards.” Mr. Takehiko Kihara, Designer Director, Panasonic Design Center Asia Pacific Co.,Ltd as added that the true concept behind Panasonic’s product design and development is to create the most functional product for the consumers. The consumer always comes first. When the two new products were being developed, the Refrigerator and the Electric Shower System, the design would revolve around the functionality of the product to provide the consumers with the greatest ease of use. It was also designed to be beautiful and outstanding so that it could add another dimension to the lifestyle of the consumer. One of the key design features of the Panasonic1-Door Refrigerator i PLUS Magic Cool Noble Series is to have the door handle as incognito as possible. It was built to be strong and reliable while letting the design of the refrigerator speak for its self. For the Panasonic Electric Shower i PLUS Evolution, it was designed to be as compactable as possible so that it will save an enormous amount of usable space. This lead to its slim and tall design while focusing on efficiency and usability. Ms. Pernpis Charoenpanichasanti, Refrigerator Manager, Merchandising Section, Marketing Department, Panasonic A.P. Sales (Thailand) Co., Ltd. stated that the Panasonic 1-Door Refrigerator i PLUS Magic Cool Noble Series is the refrigerator of the future. It is both innovative and intelligent. Its exterior has been redesigned to create a modern feel while the interior has combined multiple functions to create the most comprehensive refrigerator ever created. The world class compressor will assure that the refrigerator will stay as cool as possible to keep your food fresh for the longest period of time. The advances in technology have allowed the refrigerator to become much more energy efficient. The freezer compartment is also larger while guaranteeing that cold air will reach every section with the “Air Flow” system. The refrigerator will be made in two different sizes, the large size with 6.3 c.f of space and the smaller size with 4.9 c.f of space. It will also be available in various colors including piano black, mahogany, silver stainless, blue stainless, and many more. The vastness in choice will allow the consumer to match the product to their home. Such qualities have lead this product to receive the Asian Consumer “Gold Award” in this year 2551, Reader Digest magazine as well. Mr. Natthaphong Roeksutthiwiset, E. Shower Manager, Merchandising Section, Marketing Department, Panasonic A.P. Sales (Thailand) Co., Ltd has added that the Panasonic Electric Shower System: i PLUS Evolution has had its sized reduced dramatically to incorporate the Slim and Tall design concept. This reduction in size will allow more usable space in the toilet area as well as adding a new modern touch. This Panasonic Electric Shower System i PLUS Evolution has been designed with the highest safety standard in mind. The safety system includes a 9 points backup system while allowing a multifunctional use. The control unit is a LCD display screen that will allow you to control the temperature and includes the “Beat Shower” system that will allow you to control the water pressure, to give you the most relaxing showering experience. The Air Bubble Jet system will also help to increase the water pressure while increasing energy efficiency. The Ag Plus shower head is also a multifunctional unit that will not only give the smoother flow of water but will also kill any dangerous bacteria that might be in the water. There is also a uniquely designed side bar unit that can be used for storage. Panasonic Electric Shower System has enjoyed more than 30 years of success and has gained an incredible amount of consumer trust in this period. It believes that with the launch of this new system, it can uphold its reputation as the clear market leader and consumer favorite. Mr. Motoyuki Shigemori, Deputy Managing Director, Panasonic Home Appliances, Panasonic A.P. Sales (Thailand) Co., Ltd added that the emphasis on the new product design will support and strengthen the brand, and also, to sustain i PLUS campaign. In order to showcase and communicate to the public about this new wonderful i PLUS campaign and the new Panasonic products, the company has planed to utilize different media outlets such television, radio, as well as in different print materials. The campaign will also be visible in Panasonic stores nationwide. Contact for information Pirate Advertising Co., Ltd. Tel. 0-2935-6540-1 Fax. 0-2935-6542