Bangkok--19 Sep--PC & Associates Consulting Global “The Future is Fusion” Campaign Focuses on Unique AMD Ability to Ignite Next-generation Solutions through Innovation Leadership, Customer Collaboration and Industry Impact — AMD (NYSE:AMD) launched a new corporate brand campaign under a new tagline, “The Future is Fusion.” The campaign is intended to focus on how the unique AMD combination of technologies, coupled with close relationships with computer manufacturers and a deep understanding of customer needs, results in exciting next-generation capabilities and experiences at work, at home, and at play. “Fusion is AMD’s way to express how we blend our customers’ needs, dreams and desires with our unique passion for enabling innovation,” said Nigel Dessau, AMD senior vice president and chief marketing officer. “While this unique approach has always been our practice, ‘Fusion’ is the most focused articulation yet of how AMD marries innovation with collaboration in ways that can yield benefits to the marketplace greater than the sum of its parts.” The adoption of the “Fusion” brand and the accompanying global campaign, which is expected to run through the end of the year, are among several steps AMD is taking as part of a broader transformation designed to sharpen its focus around its core microprocessor and graphics technology businesses. AMD recently signed an agreement to sell its Digital TV business to Broadcom as part of its efforts to better focus resources on its core computing and graphics businesses.The new company brand and the campaign were designed to address marketplace directions that AMD identified through internal research, and by working closely with its strategic customers and partners who depend on AMD’s microprocessors to offer choice to consumers worldwide. “We anticipate that AMD’s new ‘Fusion’ campaign will spark new opportunities in the market,” said Michael Mendenhall, senior vice president and chief marketing officer for Hewlett Packard. “For some time, we’ve enjoyed a successful collaborative relationship with AMD that’s helped our business offer differentiated solutions that address our customers’ most pressing challenges.” At the heart of the campaign is the “Fusion” brand concept: a unique energy created by connecting AMD people and technology with those of its partners. Fusion is the AMD working philosophy that marries innovation with collaboration, and is the process by which AMD and its partners can enable next-generation technologies that change the way we live, work and play. An example of ”Fusion” in the AMD product roadmap is its Fusion Architecture — the stated intent to combine the photo-realistic imagery made possible by its graphics processing units with the processing power of its central processing units. The company believes its new “Fusion” brand concept captures the benefits of this same collaborative initiative across a range of technology platforms, partner relationships, employee teams, and market segments. “At work, Fusion means delivering leading server performance against real-world workloads with best-in-class performance-per-Watt and powerful virtualization capabilities,” Dessau said. “At home, Fusion means enabling people to share the full range of digital content on any screen they choose. At play, Fusion builds on the AMD and ATI record of leadership in providing the first 3-D graphics processing unit and driving the graphics for both the Microsoft(R) XboxTM 360 and Nintendo Wii game systems.” For more details about the new advertising campaign, visit http://fusion.amd.com and to download the AMD Fusion for Gaming utility beta version for AMD processor-based PCs, visit http://www.amd.com/fusionforgaming.About Fusion: The Energy of Innovation Fusion is AMD’s working philosophy. A philosophy that marries innovation with collaboration. Far more than just the convergence of microprocessor and graphics technologies, Fusion is the process by which AMD and its partners can ignite next-generation solutions that change the way people work, live and play through an adaptive combination of technology integration, customer intimacy and industry impact. Fusion is the process where customer needs and desires can bond with AMD’s own engineering passion and unique capabilities. To learn more about innovation and the next generation of breakthroughs, visit http://fusion.amd.com.About AMD Advanced Micro Devices (NYSE: AMD) is a leading innovator in semiconductor design and manufacturing dedicated to collaborating with customers and partners in ways that ignite the next generation of technology solutions at work, at home and at play. For more information, visit http://www.amd.com. ? AMD’S PRODUCT WARRANTY DOES NOT COVER DAMAGES CAUSED BY OVERCLOCKING, EVEN WHEN OVERCLOCKING IS ENABLED VIA AMD OVERDRIVE? SOFTWARE. ADDITIONALLY, OVERCLOCKING YOUR SYSTEM MAY VOID THE WARRANTY OF THE SYSTEM AND SYSTEM COMPONENT MANUFACTURERS. 2THIS UTILITY IS BEING RELEASED AS A BETA VERSION AND, AS SUCH, MAY HAVE BUGS OR ERRORS WHICH RESULT IN SYSTEM INSTABILITY, DATA CORRUPTION OR INCORRECT OPERATION OF THE SOFTWARE OR COMPUTER SYSTEM IN WHICH IT IS IMPLEMENTED. 3 THIS UTILITY MAY DISABLE SECURITY / ANTIVIRUS SOFTWARE, OR ADVERSELY AFFECT THE STABILITY OR SECURITY OF YOUR SYSTEM. MAKE SURE ALL IMPORTANT DATA HAS BEEN SAVED PRIOR TO USE AND CONTINUE TO MONITOR SECURITY PROTECTION LEVELS FOR YOUR SYSTEM. REVIEW ACCOMPANYING DOCUMENTATION CAREFULLY BEFORE INSTALLING. Lynn Yong AMD Public Relations (65) 6559 9951 [email protected] Press Release issued by:PC & Associates Consulting Co., Ltd. Suchai Chalermtanasak 0 2971 3711 [email protected]