Bangkok--22 Sep--Pirate Advertising Timex, an American watch, the innovator of Indiglo Night Light, the first watch with illuminated dial, enhances its leadership in technology and design by introducing its 4 new collections of Lifestyle, Classic, Chic and Luxury which are also unique with variety of selections of Sport, Outdoor, Men’s Style and Women’s Style. IDS Marketing (Thailand) Ltd., the importer and distributor of Timex watch in Thailand by Mr. Kapil Kapoor, Senior Vice President, Asia Pacific TIMEX GROUP, together with Mr. Robin C. Lee, Managing Director, IDS Marketing (Thailand) Ltd., and Mr. Sutti Manokitjarunman, General Manager ,IDS Marketing (Thailand) Ltd. host the launch event of Timex wristwatch to introduce the latest 4 collections; Sport, Outdoor, Men’s Style and Women’s Style under the theme “KEEP ON...Enlightening Your Style by INDIGLO ”. In this event, Timex introduces a group of popular celebrities to represent the identity of each collection: Mr. Phuri Hirunyapreuk presents “Timex Outdoor”. Mr. Nat Thephassadin Na Ayuthaya represents the image of “Timex Sport”. Ms. Jensuda Panto is for “Timex Women’s Style”. Mr. Songkran Techanarong represents “Timex Men’s Style”. There will be many well-known celebrities joining this event such as Jaturada Thanasophon, Titichat Hunke, Oliver Faver, Rungnapa Pongthipsukon, Ananya Apisityakul Carla Potter, Paul Naruenartvanich Tanisorn Ungpakorn, Termpong Yuwittaya, Tony Rakgan, Chararin Isarangkul Na Ayuthaya, Monthirapa Rattakunchorn, Passaweepich Sornakarapa, Mesinee Kaewratree and to end this beautiful event with fashion show of 4 collections under the theme of KEEP ON...Enlightening Fashion Show, at Forte RCA, 6.30 p.m.onwards. Mr. Sutti Manokitjarunman, General Manager, IDS Marketing (Thailand) Ltd. said that Timex is an American watch with more than 150 years of history that has become a part of American’s lifestyle. Timex is the first brand in the world who introduced illuminated dial called “Indiglo”. This technology has highlighted and made Timex to become the best selling watch in America. Timex, with its uniqueness in function, technology and design, is honored to be in the Top Ten List in the American Women Magazine, called “The WWD 100”, A Women’s Wear Daily Special Report / July 2008. The company’s philosophy believes that watch is not only for telling time, it is also telling taste and lifestyle of the owner. Therefore, Timex will always keep on developing and searching to deliver new design under the theme “KEEP ON...Enlightening Your Style by INDIGLO ”with its uniqueness and high technology from America under the World Standard in order to serve every customer’s lifestyle. To continue on its philosophy, Timex organizes the launch of 4 new collections, which will present Timex’s direction of innovation, design and new technology in Thailand such as an upgraded function to match with the consumer’s lifestyle in Sport Collection which will be able to connect with iPod to select the favorite songs, or a new design of Women’s watch with diamond collection, which combine luxury and modern design together. You can feel the new innovation, technology and design of Timex at the event “KEEP ON… Enlightening Your Style by INDIGLO ” Besides the launch of 4 new collections at the end of this year, Mr. Sutti Manokitjarunman reveals next year’s strategy that although Thai economy is still unstable because of the political and oil price factors, Timex will constantly expand its market share by introducing new collections or new marketing campaigns in order to have activities all year such as Sponsorship of Laguna Phuket Triathlons etc., which Timex is confident to get good feedback from the consumers. Contact for information Pirate Advertising Co., Ltd. Tel. 0-2935-6540-1 Fax. 0-2935-6542