CIGNA Insurance launches the differentiated value-added service

ข่าวเศรษฐกิจ Monday September 22, 2008 14:26 —PRESS RELEASE LOCAL

Bangkok--22 Sep--CIGNA Insurance CIGNA Insurance has differentiated itself from competitors again by teaming up with the premier provider of global emergency services, Assist America, to offer 24-hour-Global Emergency Services to its policy-holders and their family members. Thanks to the Assist America’s worldwide professional resources and certified teams, the CIGNA policy-holders, who are in emergency cases caused by either accident or health problems, will be covered by its services wherever they are on the globe, even in the war or conflict zone areas.Importantly, both the insured persons and their family members are entitled to the Assist America’s services on a “no charge back” basis. The Global Emergency Service package will be offered along with the CIGNA’s PA plan, which is being promoted in the CIGNA’s Direct TV Response programme, before expanding to cover the other insurance plans as part of the company’s continued commitment to cater for all the needs and lifestyles of their customers. Mr. Silparat Watthanakasetr, Strategic Marketing Director, CIGNA Insurance Public Company Limited, an affinity-based telemarketing and alternative distribution business specializing in Personal Accident and Health insurance products, said the company has teamed up with Assist America to provide the best “Global Emergency Services” to its customers The CIGNA policyholders and their family members can call upon Assist America for all emergency services whenever they are 150 kilometers or more away from home or in any other country. The coverage is in effect during all personal, vacation and business travel, whether in Thailand or anywhere around the globe. The “Global Emergency Services” include Emergency Medical Evacuation, Medical Consultation and Referral, Compassionate Visit, Medically Supervised Repatriation, and Return of Mortal Remains. Silparat added that unlike the other global emergency service providers, Assist America will pay for all the services it provides and with no charge back to the CIGNA policyholders. In addition, Assist America can provide the services to anywhere in the world, including in danger zones, such as war zones, thanks to its well-connected network of professional resources worldwide. “One of the most important things is that the Assist America Global Emergency Services cover the insured persons, spouse, and also children, whose ages are lower than 18 years old,” added Silparat. He said that CIGNA is confident that this kind of the value-added service would make its Personal Accident insurance policy become the first choice and much-sought-after product of the Thai consumers. “The offering highlights our commitment to continue introducing innovative services to the personal accident and health insurance markets in Thailand,” he said. CIGNA will offer the Global Emergency Service packaged with its Personal Accident policy “Friendship Plan”, which is now on offering through its Direct Response TV commercial. The CIGNA policyholders will receive a member card for contacting the Assist America operation center via telephone or e-mail in case of the emergencies. The center, where the Thai-speaking staff are also available, can be reached 24 hours a day, 7 days a week, 365 days a year. For more Information, please contact : Pimpaporn Somkiatweera (PIM) CIGNA Insurance Public Company Limited Tel: 02 651 5995 ext. 205, 081 847 4657 [email protected]

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