Bangkok--25 Sep--Maxima Consultants Born in Los Angeles, California, Lucky Brand Jeans specializes in great-fitting jeans, in top-quality washes and the best LA denims. Rooted in rock ‘n’ roll with a signature sense of humor, Lucky Brand Jeans stands for independent thinking, individual style and a feeling as authentic as love. Friends since youth, creators Gene Montesano and Barry Perlman shipped the first order of Lucky Brand Jeans in 1990, and are now renowned for their great-fitting, vintage-inspired jeans. The new Lucky Brand Jeans Fall 2008 collection is now available at Lucky Brand Jeans Store at 2nd Floor, Siam Discovery. For Fall 2008, the women’s collection is inspired by the 1960s, where carefree styles have a retro design and feature creative hand drawn graphics. A playful mood, where cheery innocence is mixed with Eastern philosophy, is reflected in the bright colors, flower prints, embroidery finishes and homespun details. Highlighted categories range from the “Zoe” jean, a mid-rise boot-leg fit, graphic-print T-shirts, knit cardigans, a non-denim trousers and skirts, and graphic-printed zip hoodies. The Men’s Fall 2008 collection is inspired by a “vintage modern” aesthetic; combining a rock’n’roll vibe with hand-drawn, tattoo inspired artwork. Graphic T-shirts are a must in this line, paying tribute to motorcycle and Japanese cultures. The depth of this collection includes striped polo tops, Western-style shirts, jersey tops and zipper hoodies. The jean fits perfectly add to the look of this line. The highlighted fit in this collection is the “Vintage Straight” jean; a stylish, on trend fit to complete the look. For more information, please contact Maxima Consultants Company Tel 02-434-8300, 02-434-8547 Suchinda, Saengnapa, Pitiya