Bangkok--25 Sep--Ogilvy Public Relations Worldwide Dell extends strong outreach in build-to-order consumer computer market with the launch of two news laptop lines that come with full personalization options and utmost customer care offering. The Studio, a new highly expressive and personalized product line coming with Intel Core 2 Duo Processor, combines aesthetics and technology into a fresh approach to hi-def mobile lifestyles. The Inspiron Mini 9, featuring Intel Atom Processor, is a small, easy-to-carry device that stands ready to connect teens, tweens, travelers and “Tweeters” to their online world as a new ideal Internet buddy. “The new Studio 15 and Mini Inspiron 9 continue to reflect Dell’s concept of no compromise personalization. We are offering competitively-priced products with the specifications that the consumers want. People seeking stunning design, brilliant colors, and innovative new technology find inspiration in Dell’s new Studio brand,” said Anothai Wettayakorn, Managing Director, Dell Corporation (Thailand). “These products are built for today’s digital nomad based on the millions of conversations we have every year on dell.com, Ideastorm and community forums. With Dell Studio we’re answering the call for personalization, connectivity and simplicity.” “Similarly, the Inspiron Mini 9, a new line of highly portable and affordable ‘netbook’, is built to be a new companion for teenagers, students and any people with highly mobile lifestyle. This small, easy-to-carry device, with an 8.9 inch display and starting weight of only 1 kilogram, can be fine-tuned to fit users’ specific needs and deeds be it surfing the Web, chatting with friends, blogging, streaming content, uploading photos or enjoying favorite online videos, music and games.” “To offer our customers greater peace of mind apart from product quality, both laptop lines come with Dell’s next business day on-site service. Be assured that you can always stay productive no matter where you are in the country.” According to Accharas Ouysinprasert, Country Manager, Intel Microelectronics (Thailand), “With the addition of the new Studio 15 and Inspiron Mini 9, Dell has completed its product offering available in the mobile computer market for Thailand. We are delighted that Dell has selected Intel Core 2 Duo and Atom processors for the two new product lines. Each processor has been designed and built for different needs and thus allows consumers to select the right technology that best suits their specific requirement.” Studio 15 - Sleek and UniqueThe new Dell Studio 15 line, with price range from 34,990 THB to 39,990 THB, combines sleek designs, striking visual color elements and personalization options with features such as standard built-in webcam, capacitive touch media control buttons, slot load drives, and optional mercury-free LED displays and built-in mobile broadband. They are available today at all leading IT stores. Studio laptops also offer several personalization options that allow a customer to color customize a laptop unique to him or her. With a 15 inch high-definition display, customers may pick one of four optional color choices, including Midnight Blue, Ruby Red, Jet Black or Tangerine Orange. For a more subtly personalized laptop, Dell has added an optional high gloss Graphite Grey choice that can be customized with contrasting Black, or more vivid Blue, Pink or Red edge trim around the display back. While Dell Studio systems have rich basic features, they also offer customers a wide variety of options to ensure the system facilitates and enhances the user’s digital passions whether that is being the curator of their own photo or music library or creating cool new web content themselves. The optional Blu-ray Disc? drives help deliver cinematic video quality on high definition displays. Users can simplify password management while preventing unauthorized access with the optional fingerprint reader. Dell is also focused on simplifying the consumer digital experience with unique user interfaces like the Dell Dock and Dell Video Chat. The Dell Dock automatically sorts installed software applications on the PC into user friendly categories. Customers don’t have to locate and open a program by application name or icon on the desktop, but instead can locate it by task, like “email & chat,” “security,” “view photos,” “play music,” etc. The Dell Video Chat is a new, easy-to-set up and use communications program that allows families and friends can stay in touch using video chat, recording and sending video emails, or even PC-to-PC phone calls around the world. The application supports four-way calling, making virtual family reunions a reality. Inspiron Mini 9 -Individual & Intuitive, Simple & Stylish With a starting weight of 1 kilogram, digital nomads will value the Inspiron Mini’s durable design, with sealed keyboard and reliable solid state drive (SSD) memory storage. A bright 8.9 inch glossy LED display (1024x600) presents most web pages with no left-right scrolling, and the keypads are large and easy to navigate. Standard built-in Wi-Fi means quick and easy wireless internet access to hotspots in the home, on campus, in a local coffee shop, in the office or at a conference. Other optional features include built-in web camera bundled with Dell Video Chat, and Bluetooth connection. Individuals can personalize their Inspiron Mini with choice of colors — Obsidian Black or Alpine White — and interaction experience — optional Windows? XP? or Ubuntu 8.04 with custom Dell interface (coming soon). The non-SIM embedded white Inspiron Mini comes at a starting price of Baht 12,190 (VAT excl.), while the SIM embedded black, to be available in mid October, will be priced at approximately baht 19,000. The new Inspiron Mini line is available at all leading IT stores. Inspiron Mini devices featuring an intuitive Dell-developed custom interface are expected to be available in a few weeks. The custom home screen is designed to make it easy to find what people are looking for. Intuitive icons link directly to groups of similar applications, like games, Web and entertainment, and favorite web links for quick access. Plus, the home screen can be personalized, putting your favorites front and center. Dell provides a variety of service offerings and add-on options to help ensure devices are easy to use and maintain optimal performance, including:? Dell Support Center: Quickly access Dell service and support from an icon on your desktop that provides automated fixes, software upgrades and tools to help keep your system up-to-date and running efficiently.? DellConnect? Remote Assistance: Dell experts help diagnose and solve PC problems via an Internet connection (available only on Windows-based systems). Contact Information Media Contacts: Mark Thomson Ogilvy Public Relations Worldwide +66 2 205 6609 [email protected] Pattanee Jeeriphab Ogilvy Public Relations Worldwide +66 2 205 6607 [email protected]