Bangkok--30 Sep--APPR Media
Google today announced the availability of Google AdSense for Content in Thai, a program that contextually targets ads to Thai-language website content. Google AdSense enables website publishers to serve text and image-based Google AdWords ads precisely targeted to the specific content of their individual web pages. Google then pays the publishers for valid clicks and/or impressions made by site visitors to these ads. Google AdWords advertisers can now choose to show their ads on Thai-language websites to extend their reach to 14 million Thai Internet users, while Thai Internet users benefit from more relevant ads and a better web experience.
"I am really excited for the launch of Google AdSense for Content in Thai," said Poonsak Sakkatatiyakul, teacher and founder of Thaigoodview.com. "Being able to monetize my content with AdSense means I no longer have to worry about where to find the money to support my site and I can focus instead on what I do best--providing education-related tips to teachers, students, and education industry professionals everywhere. Best of all, I can implement AdSense with no hassles--by signing up online and letting Google do the rest."
"Google AdSense for Content in Thai is just what we need to be able to give our readers a better experience when visiting our site," said blogger Katika Saisenee, of Keng.com. "By using Google to provide targeted ads based on our blog posts, we are providing our readers more ways to engage with the contents of our site. Whatever information they get from our posts is supported by Thai-language ads that they will find useful, not irrelevant or distracting like pop-up ads, which makes for an overall pleasing experience."
Thai website publishers that already serve ads on their pages can use Google AdSense to complement their existing advertising revenue and reduce unsold ad inventory. Additionally, Thai website publishers that do not currently display online advertising can start to generate revenue by integrating Google's targeted ads with minimal effort. Publishers apply online and, once approved by Google for participation in the program, have instant access to over hundreds of thousands of advertisers worldwide in Google's ad network, ranging from large global brands to small local businesses. This depth and breadth of advertisers provides publishers with ads that are highly relevant to their websites, even if they contain specialized content.
"Being able to monetize websites effectively through AdSense encourages more Thais to come online and start their own websites, knowing that they will be rewarded for creating quality content in Thai-language on the Internet," said Udom Prikaset, Vice President, Thai Webmaster Association. "This then creates a virtuous cycle where better Thai content benefits Internet users, which drives more user traffic to sites that advertisers can reach. The revenues from AdSense for Content can help in offsetting publishers' costs and would especially benefit niche sites with specialized content, from individual blog sites to local small-and-medium business sites."
"Google AdSense for content in Thai improves the overall web user experience by bringing relevant, unobtrusive, text ads to a diverse range of Thai-language web pages rather than disruptive, unrelated ads such as pop-ups and animations," said Pornthip Kongchun, Strategic Partner Development Manager for Google Thailand. "By providing Thai website publishers with an effective way to monetize content pages on their sites, Google AdSense strengthens the long-term financial viability of Thai-language content creation on the web.”
"With Google AdSense for Content in Thai, local advertisers gain another very significant avenue through which they can reach customers in a relevant manner," said Parames Rachjaibun, Chairman Emeritus, Advertising Association of Thailand. "The contextual targeting means advertising can be matched to the right content on websites, resulting in higher click through rates and conversions that would lead to increased sales. This is a boon to Thai advertisers of all sizes, including small-and-medium businesses with limited budgets."
To apply online for the program, Thai website publishers can visit www.google.co.th/adsense. Google's AdSense team will review each publisher application to ensure that the site meets program policies and webmaster quality guidelines. To activate the service, publishers log into their accounts and cut and paste a small piece of HTML into their web pages or ad servers, after which relevant text-based AdWords ads start appearing. Once the program is up and running, publishers can monitor ad performance through detailed online reports. In addition, Google's AdSense team monitors each participating site in the program on an ongoing basis.
About Google
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.co.th.
Google and AdSense are trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.
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