Bangkok--1 Oct--Fourdee Communication - Company celebrates Castrol’s sponsorship of FIFA World Cup up to year 2014 that highlights total sport marketing - Castrol continues successful sport marketing to bolster brand awareness after enjoying impressive response from innovative marketing campaign held during UEFA EURO 2008, for which it was a main sponsor. The latest campaign is Castrol Power1 Penalty Shoot Out, which is hosted to offer prizes worth over 300,000 baht and celebrate the contract signing to be a main sponsor of FIFA World Cup in 2010 and 2014 in South Africa and Brazil respectively. Castrol is also a main sponsor of FIFA Confederations Cup until the year 2014. Mrs. Kunnikar Kanatharana, Marketing Operation Controller of AsPac Oil (Thailand) Limited, manufacturer and distributor of motorcycle lubricant “Castrol Power1”, disclosed that Castrol had created a major sport marketing campaign to spearhead brand awareness in Thailand. “The company had launched Castrol EURO 2008: Experience and Beyond earlier in the year to accompany its sponsorship of the UEFA EURO 2008 football tournament. The campaign offered free plane tickets tom football fans to watch the final match at the stadium. The campaign helped Castrol close the first half of 2008 with growth of …..%, compared with the same period a year ago. The success prompted the launch of Castrol Power1 Penalty Shoot Out campaign, which is considered a continuation of the previous successful sport marketing campaign we held with our target customers. The campaign uses the popularity of football to create a bond between the brand and customers,” she said. “We host Castrol Power1 Penalty Shoot Out campaign to enhance a good experience we share with our customers in Thailand especially teenagers,, which is the main target group for this particular campaign. Castrol has recently sign contracts to support FIFA World Cup in 2010 in South Africa and 2014 in Brazil. We have created a website www.castrolpower1club.com with a Call Center at 02-512-6237 as channels for applications. We will also have a road show to communities and universities to promote the campaign in November,” she said. “Castrol Power1 Penalty Shoot Out” is another major campaign initiated by Castrol. It is aimed at allowing football enthusiasts to enjoy. Under this campaign, Thai football lovers will be able to enjoy 3 types of contest namely Castrol Power1 Penalty Kick, Castrol Power1 Speedy Kick and Castrol Power1 Power Girl, which is a venue to select a rising star and the next brand ambassador for Castrol Power1 Details of Castrol Power1 Penalty Shoot out are as follows: Castrol Power1 Penalty Kick First prize: scholarship worth 100,000 baht per team with 1 year supply of Castrol Power1 product Second prize: scholarship worth 50,000 baht per team with 1 year supply of Castrol Power1 product Third prize: scholarship worth 20,000 baht per team with 1 year supply of Castrol Power1 product Castrol Power1 Speedy Kick First prize: Honda Click motorcycle with exclusive Castrol design with 1 year supply of Castrol Power1 product ปี Second prize: scholarship worth 10,000 baht with 1 year supply of Castrol Power1 product Third prize: scholarship worth 7,000 baht with 1 year supply of Castrol Power1 product Castrol Power1 Power Girl Winner: scholarship worth 50,000 baht with 1 year supply of Castrol Power1 product First runner up: scholarship worth 10,000 baht with 1 year supply of Castrol Power1 product Second runner up: scholarship worth 7,000 baht with 1 year supply of Castrol Power1 product Applications will be accepted at www.castrolpower1club.com and get free Internet package worth 299 baht (limited supply only) with special gift from Castrol. Applications can also be made via Call Center at 02-512-6237 from October onward. There will be a road show to accept applications at communities and universities during November and the final round of competition will be held on Sunday 23 November 2008 at Central World activity ground. For more information please contact: Fourdee Communication Tel: 02-951-9119