Bangkok--1 Oct--AIS AIS launches the new campaign under the concept “Friend with You Always” expecting to be placed in the middle of customers’ hearts as the closed “Friend” who always stay beside every moment of life through the 5 core works. Mr. Wikrom Sripratak, CEO of Advanced Info Service Pcl. or AIS, disclosed “This year AIS celebrates the 18th anniversary of service. We have been through several periods of remarkable challenges in mobile phone service development. In the early days, the challenge we confronted was to complete in number of Base Station and expansion speed for wider service coverage areas. Next challenge was to educate customers to realize the benefits of mobile phones through brand creation, moving towards the period of thorough understanding of customers or CRM. Without knowing customers well, we cannot design services that satisfy their demands. AIS is the pioneering Thai company investing over 1,000 million Baht in the development of CRM structure. This is to lay solid fundamental. Mobile phones are products and services which can be proved by customers from real experience. If functionalities are not as promised, no advertising can create trust. Therefore we concentrate on working for service quality like an outstanding student who do homework but is not good at speaking. This is the story behind our image which, in spite of trust in quality, is too official and difficult to access.” “As a result, today the next period of our challenge is how AIS can reach the hearts of over 26 million customers with delicacy but more excitements. We would like our customers to think of AIS as the first person whom they turn to when they have problems or need helps in every moment of life. The recognition is due to trust in quality of AIS as a Corporate Brand. This is the rationale behind the latest campaign under the concept “Friend with You Always” meaning that every moment of your life, whether you are happy, unhappy or stuck with any problems, you can rely on AIS as a friend who can always help you out. Customers can experience from the works by staff of every department and every channel through a broad array of services and advertising campaigns.” Mr. Wichien Mektrakan, President of AIS, added “Not only will AIS rebrand to the Friend who is always with you, but we will never cease the development of 5 core works as we have continually done. Quality Network that enables you to get connected everywhere and every time, expanded to more penetrating locations such as in the sea, emerging communities and the preparation to enter the 3G era 24 hour Reliable Services through AIS Call Center, AIS Shop and other channels such as voice command (Thai speech) and the upgrading of service in Telewiz shops Innovations that make your life even more advanced such as web browsing on mobile phone featuring PC View Privileges that color you up for more convenience such as special nationwide activities and the services that facilitate your daily life Social Responsibility inviting customers and Thai people to encourage the Family Institute as the key fundamental of Thai society Khun Wikrom concluded “All 5 core aspects earlier mentioned must work in uniformity to confirm that the service from AIS will be around you all times of your daily life. To ensure that the campaign delivers accurate meaning of “Friend with You Always” emotionally and functionally, we use the Animation to rejuvenate the AIS logo to be “Nong Aun Jai” which will stress the branding coupled with true experience from customers always laid assured when using AIS network.”