Bangkok--3 Oct--JWT Public Relations ‘Keep Walking’ philosophy stressed with theme of friendship and promises, presented under concept of ‘Success will be greater if we walk together’ Diageo Moet Hennessy (Thailand) Limited, the importer and distributor of Johnnie Walker Scotch Whisky, is launching its regional ad campaign ‘The Pact Between Men’ to, once again, reiterate the brand’s ‘Keep Walking’ philosophy. The ad series centers on the theme of passion and how dreams can be realized with ‘friendship’ as the driving force behind success that can be greater with friends walking together. Mr. Vorarat Charoonsmith, Marketing Director for Johnnie Walker Scotch Whisky of Diageo Moet Hennessy (Thailand) Limited, the importer and distributor of Johnnie Walker Scotch Whisky, said this year’s ad campaign ‘The Pact Between Men’ has been created under the concept of ‘Success will be greater if we walk together’ to emphasize the philosophy of ‘Keep Walking’ as the seminal branding direction for Johnnie Walker around the world to encourage people with great passion to keep pursuing their dream and make it real. “There are many ways out there that one can take to be successful. In this campaign, Johnnie Walker portrays ‘promises and friendship’ as one of the drivers toward success in ‘The Pact Between Men’ campaign, which depicts an inspiring story about a circle of friends who carry forward their passion together to make dream come true, presented under the concept of ‘Success will be greater if we walk together’. ‘The Pact Between Men’ ad series tells a story of a successful young architect with big dreams of becoming a film director is spurred towards his goal by his business partners who fire him from his position at the architecture firm and support him as he confronts the challenges of writing and directing first film. Mr. Vorarat added that this is the first ad produced as a series, for both Johnnie Walker and Thailand’s beverage alcohol market. It has received positive feedback from viewers and target consumers across Asia in terms of the concept and presentation. The company strongly believes that this campaign will contribute constructively to the Thai society, giving people the inspiration needed to go after their dreams and make them happen. With backing and moral supports from friends or people around us, all we need is just the will to ‘Keep Walking’. The first episode of “The Pact Between Men” ad series will aired on every TV channel on Sunday, October 5 onward. The series can also be viewed over the Internet on www.keepwalking.asia Diageo Moet Hennessy (Thailand) Limited, formerly known as Riche Monde (Bangkok) Limited, was founded in 1983 as part of Diageo and Moet Hennessy Group, which is listed on both the London Stock Exchange and the New York Stock Exchange. The company is an importer of the world's leading premium beverage alcohol brands. With high standards of business ethics and commitment to social responsibilities, the company has worked in partnership with government and private agencies in a number of campaigns for drink responsibility. In addition to support given to a campaign against drink-driving and an educational campaign for students nationwide on alcohol and drinking with sense of responsibility, the company has also co-found the Federation on Alcohol Control of Thailand. More information about the company is available on www.diageo.com. For more information, please contact: JWT Public Relations, Punnut Sivapornpun (Tee) at 02-204-8217 or 081-172-2342.