Bangkok--6 Oct--Branded the Agency Cellox by Berli Jucker Public Company Ltd. has launched Thailand’s first anti-bacterial tissue: “Cellox Purify.” This innovative new product utilizes Microban, an advanced technology from the United States specially designed to inhibit the growth of bacteria. The “Lifestyle with a Hygienic Touch” event was presented in a bright and white theme with 2 special celebrities: M.L. Treenuch Chakrabandhu and “Pancake” Khemanij Jamikorn, who share their points of view concerning hygiene and its importance in their personal lifestyles. Mr. Pattaphong Iamsuro, Executive Vice President of Berli Jucker Plc. said, “Cellox has always been the leader in providing the most innovative products to enhance the consumer’s lifestyle. The Cellox Purify launch today is another big leap for us in offering consumers an important new hygiene product which incorporates the recent U.S. innovation Microban, which is a ground-breaking scientific approach to inhibit the growth of bacteria. We are confident that Cellox Purify will provide our consumers with the most hygienic tissue on the market without sacrificing the softness and strength that our users have always enjoyed in our products.” Dr. Nattinee Sudhinaraset, the renowned dermatologist, added, “Each day, we encounter bacteria without realizing it, either through the air or on the surfaces of objects that we touch. Fortunately, our body’s immune system defends us against these bacteria, with an effectiveness that depends on each individual person. One strain of bacteria that humans continually encounter is staph, which is the abbreviated name for Staphylococcus. These bacteria often live harmlessly on many skin surfaces, especially around the nose, mouth, et cetera. However, when the skin is punctured or broken for any reason, staph bacteria can enter the wound and cause an infection. Cleanliness and good hygiene are the best protection against potentially dangerous staph and other infections.” At the “Lifestyle with a Hygienic Touch” launch of Cellox Purify, M.L. Treenuch Chakrabandhu said, “Apart from my work at the office, my lifestyle is to enjoy myself at home. I always pay attention to the small details, such as selecting very high quality furniture and home ware items. I am also dedicated to maintaining good health, such as eating right and getting sufficient exercise. For me, personal hygiene and good health always go together. I only use products that I have confidence in, especially products that come in direct contact with my body or skin. I was very pleased to hear that Cellox now offers an innovative new anti-bacterial tissue to enhance personal hygiene.” Appearing at the Cellox Purify launch, Pancake (Khemanij Jamikorn) said, “As an actor and model, I pay a lot of attention to my appearance and to maintaining excellent health in my body and skin. I am very selective in my choice of facial tissue, because if a tissue is not perfectly clean its use may result in unsightly skin blemishes. The quality and reliability of Cellox Purify make me confident that it is the tissue that will give me the greatest benefit in terms of my personal hygiene and appearance.” In addition to the brand’s traditional softness and strength in providing the highest-quality tissue paper, Cellox Purify utilizes Microban on treated surfaces to inhibit the growth of bacteria such as Staphylococcus aureus that may cause skin disease. Cellox Purify users can be confident to receive the most hygienic tissue with each and every touch. For more information, please contact: Uracha Jaktaranon M.L. Chatramanee Kasemsri Pannita Chanrattanakul Branded the Agency Tel. 02 650 9090