Bangkok--8 Oct--PR & Associates Canon Marketing (Thailand) Co., Ltd. has scored a new goal sooner than expected, claiming the top spot in the Multifunction Copier market six months ahead of plans by making document management easy. Turnover from the second quarter of 2008 shows that The Business Can Be Simple campaign was the catalyst amid demand, in the current state of the economy, for all organisations to apply proficient documenting. The Canon multifunction copier is ready to stay at the top, not flinching under any competition it might face during the second half of the year. Capt Soontorn Pantaramongkon, Senior Director & General Manager, Business Imaging Solution Division (BIS Group) of Canon Marketing (Thailand) Co., Ltd. said: "The company has set the sales target for 2008 at 1,200 million baht. Sales figures of products in the group show promising growth. Turnover from the second quarter of 2008 is highly satisfying, especially with the “Multifunction Copiers' success, coming top with a sales growth of 19% and market share of 25%." As for other product categories, sales of the Multifunction Colour Copier have grown by 68%, those of imagePROGRAF (Large Format Printers) by 63%, and of Digital Document Management Solution by 287 %. Capt Soontorn added: "The success of Business Imaging Solution Division (BIS Group) is based on the Business Can Be Simple strategy that focuses on facilitating effective document management. In addition, a new marketing campaign has been introduced since the beginning of the year under the name Canon CEO or Canon Excellent Operation, the essential solution for the office of the future. Its advanced technology can competently respond to the functional needs as well as be adapted to the demands of specific businesses. The new marketing campaign is a significant offensive tactic of BIS Group aimed at executives in big business organisations and SMEs which are lending more importance to customer satisfaction and increasing efficiency and speed. The campaign results from the introduction of an all-round solution to ease procedures in each type of business." Furthermore, Canon emphasises both offensive and defensive marketing by expanding the network of business allies and product distribution, through dealers or directly with current customers and the company's target groups. This is done by teams of skilled and experienced sales executives ready to give assistance to customers. Canon also is stepping up advertising, public relations and promotional activities e.g by joining sales exhibitions and holding the Canon Business Can Be Simple event. In keeping with the campaign, the FESPA World Expo Asia-Pacific event will take place November 28-30, 2008 at BITEC Bangkok to offer both government and private organisations the latest innovations for effective and modern document management. They come in the form of Digital Document Management developed to ensure success for business and administrative management. "The marketing strategy for Canon's BIS Group in the last quarter of this year and the next concentrates on promotional activities to increase sales figures. Our aim is not to compete in prices but to introduce new products and cooperate with business allies in order to provide the Canon copier with solutions that are more comprehensive and distinguish. After-sales service will also become a focal offensive. Canon CEO Care is a 24-hour after-service with willing teams of staff ready to assist customers. Apart from that, a new service called e-Maintenance, which functions like a personal secretary, is able to notify information useful for the working of Multifunction Copiers e.g. ink usage and quantity — in the machine and in stock, and errors and malfunctioning. Such service enhances proficiency in continuous work. This modern office management guarantees great satisfaction," Capt Soontorn said. About Canon Canon Marketing (Thailand) Co. Ltd., was established in 1994 as a subsidiary of Japan's Canon Inc., and has over 500 employees. Canon Marketing (Thailand) Co. Ltd., supplies a range of digital imaging equipment and office solutions through a team of direct sales personnel and a network of over 160 dealers and service centers that provide a comprehensive customer service for Canon users throughout Thailand. At Canon we are dedicated to advancements in technology and innovation and commit 10% of our total revenue, each year, to R&D and Canon has consistently remained one of the top 3 companies to earn the highest number of patents over the last decade. Since 1993, Canon has continued to be ranked as one of the world's largest corporations in the Fortune Global 500 Ranking. Guided by a 'kyosei' philosophy that focuses on "living and working together for the common good", Canon delivers high-performance and user-friendly products and solutions that improve efficiency in both the office and home environment. More information is available at www.canon.co.th For more information, please contact Canon Marketing (Thailand) Co., Ltd. Maneerat Asawareangpipop Tel. 0 344 9999 ext. 798/ [email protected] PR & Associates Co., Ltd. Piyapatr Suriyasak Tel 0 2651 8989 ext. 442 / [email protected] Namtarn Sakulsinghdusit Tel. 0 2651 8989 ext. 445 / [email protected]