Bangkok--10 Oct--Ogilvy Public Relations Worldwide Heartthrob Ananda Everingham and Groove Riders front man, Burin named as new brand ambassadors for MOTORAZR series Motorola, a global leader in mobile entertainment, has announced star of the big screen in Thai and international films, Ananda Everingham and popular singer Burin Boonvisut from Groove Riders as the new ambassadors for Motorola’s successful RAZR series of phones in Thailand. “The world’s best selling handset — the MOTORAZR — just got better with two of Thailand’s hottest stars as brand ambassadors,” said Patrick Aronson, Motorola, Country Manager, Thailand. “With more than 100 million RAZR’s sold worldwide, the RAZR series delivers the ultimate mobile experience in a slim, strong and smart form that people will want to own, and others will envy and I can’t think of two better stars to fit with the RAZR image. “Both are ideal representatives of the Motorola brand in Thailand as they and Motorola share an obsessive dedication to delighting people — Ananda through his movies and Burin through his music, and Motorola through our products. We respect the way Ananda and Burin have earned their success through their unique style and their focus on enriching the way people can enjoy life, Mr. Aronson said. Thai born Ananda Everingham has become one of the regions best known faces with a string of successful local and international films. At age 14, while working part-time in his family's restaurant, he was discovered by GMM Grammy, Thailand's largest entertainment company. He soon started acting in films. His film credits to date include Shutter, Ghost Delivery and the teen-slasher movie, 303 Fear Faith Revenge. In 2005, he starred in the Singaporean romance film, The Leap Years. In 2008, he played the lead roles in the romantic dramas Me ... Myself, and Bangkok Time. He had featured roles in the Singaporean film Pleasure Factory, and in Pen-ek Ratanaruang's Ploy. He has been cast in the 2008 film by Nonzee Nimibutr, Queen of Langkasuka. Earlier this year his new movie Sabaidee Luang Prabang, was the first Laotian commercial film shot since the country adopted communism in 1975. A natural musician by heart and a businessman by trade, Burin Boonvisut and his band Groove Riders, founded in 2001, has been inadvertently reviving ‘disco funk’ sound in Thailand’s mainstream music scene. Six years after the release of their debut album ‘DiscoVery’, Groove Riders’ big budget, second album ‘The Lift’, managed to grasp constant hits among a wider audience and garnered several awards, the kind of achievement that is well beyond Burin’s dream. Apart from his soft caressing singing voice and swanky dancing performances, Burin is also best known for his unique, stylish attire, on and off stage. As family comes before fame, Burin decided to return to his role as executive director for public relations of Toyota Mahanakorn, one of the largest Toyota dealers in Thailand. Burin has a strong ambition and commitment to bettering all aspects of business operations while staying true to the company’s original motto - be honest to the customers and treat them like family. The RAZR family of handsets includes V3, V3i, V6Maxx, V8LX V8, V8 Pink Gold, V9 and the newly launched MOTORAZR V9 Ferrari. The V9 Ferrari is sleeker, smarter and stronger, offering a new, richer multimedia experience with mesmerizing looks, and packed full of cutting edge features such as CrystalTalk?1 technology, up to 2GB of on-board memory, Web browsing, real-time point-to-point video and ultra-fast menu navigation. For more information on Motorola’s new RAZR ambassadors, products and services please log into www.motoallineed.com or visit any Motoshop or good retail outlets nationwide. Media Contact: Plopera Pattanan Motorola Thailand (02) 653 2220 leng@motorola.com Mark Thomson Ogilvy Public Relations Worldwide (02) 205 6609 [email protected] Pattanee Jeeriphab Ogilvy Public Relations Worldwide (02) 205 6607 [email protected]