Bangkok--24 Oct--Hill & Knowlton
Microsoft works with customers, partners and governments to launch dozens of anti-piracy initiatives spanning the globe.
Microsoft Corp. today announced Global Anti-Piracy Day, a simultaneous launch of education initiatives and enforcement actions in 49 countries on six continents to combat the sophisticated, illegal trade of pirated and counterfeit software. The programs announced today include intellectual property awareness campaigns, engagements with partner businesses, educational forums, local law enforcement training, and new legal actions against alleged software counterfeiters and pirates.
Microsoft is taking these steps as part of its commitment to working with communities, national governments and local law enforcement agencies around the world to help protect its customers and partners and promote the value of intellectual property as a driver of innovation. An interactive map detailing specific legal actions and education efforts being announced today can be found at
http://www.microsoft.com/presspass/presskits/antipiracy.
“Software piracy and counterfeiting is a sophisticated, global trade with a damaging impact on consumers, businesses and economies, and Microsoft is committed to working with others around the world to stay a step ahead of this illegal industry,” said David Finn, associate general counsel for Worldwide Anti-Piracy and Anti-Counterfeiting at Microsoft. “In partnership with national governments, local law enforcement agencies, and our customer and partner communities, Microsoft is driving anti-piracy efforts across countries and continents through an equally sophisticated system of business intelligence, forensics and education. Together, we are working to identify international connection points between software pirates and counterfeiters, to help stop them in their tracks and protect consumers and legitimate businesses from this illegal trade.”
Global Anti-Piracy Day provides a 24-hour snapshot of the range of education initiatives and legal actions that take place on an ongoing basis in local markets around the world. For example, Microsoft today announced that it had partnered with the American Chamber of Commerce in Brazil to launch a new blog to raise awareness among educators about the importance of teaching young people about innovation and the high cost of piracy. In Turkey, Microsoft announced it is providing the country’s Ministry of Justice with training sessions on cyber crimes and their impact and has launched a Get Genuine campaign to teach customers how to confirm that their Microsoft software is genuine. In addition, Microsoft commended the Chinese government for its recent sentencing of two illegal operators found guilty of manipulating the Microsoft Open License program and selling unlicensed software to unsuspecting customers. In Italy, Microsoft began an employee anti-piracy ambassador program to educate family and friends through informal social networks. And in the United States, Microsoft took action to protect its customers and partners by filing 20 civil lawsuits in federal court in nine states against resellers alleged to be selling computers with preloaded unlicensed and/or counterfeit Microsoft Windows XP Professional and multiple versions of Microsoft Office software.
Ms. Patama Chantaruck, Managing Director, Microsoft (Thailand) Limited said, “At the heart of every piece of software is a creative idea that deserves to be respected and the protection of Intellectual Property Rights is critical to the long-term success and growth of the software industry. With Thailand’s high piracy rate, it is clear that much of Thailand’s software spending is being lost to sales of pirated software. As an industry leader, Microsoft recognizes the importance of education in order to secure real long-term changes in attitudes towards piracy and IP. Indeed these education efforts are not limited to existing software users and businesses in Thailand, but also the software buyers of tomorrow with activities such as our recent Microsoft IP Young Ambassador Camp in collaboration with Intellectual Property Promotion Association of Thailand in raising awareness about intellectual property rights amongst children.”
A Shared Threat, a Shared Response
More than one third of PCs globally contain unlicensed, pirated or counterfeit software. The losses inflicted on legitimate businesses by widespread software piracy are significant. In 2007, the global economic loss was estimated at nearly $50 billion.* As technological advances expand opportunities for criminal syndicates to manufacture and distribute fakes, it is clear that piracy and counterfeiting pose a real and growing threat to intellectual property and innovation. By addressing this illegal activity, Microsoft is helping to level the playing field for legitimate dealers who are harmed when illegal sales cut into their business, and ensure that consumers receive the full value of licensed, genuine Microsoft products.
“There is growing rate of counterfeit software as well as other goods. This is not only a country problem but a global problem; this is why we need to work together — the public and the private sectors — to stop this trade,” said Pol. Col. Sarayuth Poontanya, Deputy Commander, ECOTEC Police Division.
“To that end, Microsoft and ECOTEC are now cooperating with government agencies to use all available intelligence to ensure that our joint investigations lead to arrests and convictions of criminal counterfeiters.”
Protecting Customers
Microsoft is concerned not only about the continued negative impact on economies and legitimate businesses, but the risk to consumers, as well. Counterfeit software exposes consumers to an increased risk of viruses, worms and other damaging code including spyware and Trojan horses. Customers expect to receive genuine, high-quality software, but counterfeit copies often contain malicious code and/or malware and fail to operate properly. This, in turn, can present a significant risk of security breaches and lost business data, damaged reputation, and the need to invest thousands of dollars to recover from incidents of malicious software on individual workstations. Microsoft’s Genuine Software Initiative is aimed at helping businesses and consumers understand and avoid the risks of using counterfeit software. For example, online validation tools for Microsoft Windows and Microsoft Office make it easy for customers to quickly verify whether their software is genuine. Should the software end up being counterfeit, customers are provided with information on what they can do to secure a legitimate copy of the software.
How Customers Can Report Piracy
Tips from customers and partners are vital in helping Microsoft address piracy. Microsoft encourages anyone who receives suspicious software to call the company’s anti-piracy hotline at 0-2257-4970. More information about genuine Microsoft products, licensing and labels is available at
http://www.microsoft.com/resources/howtotell/default.aspx?displaylang=th.
About MicrosoftFounded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
Established in 1993, Microsoft (Thailand) Limited provides world-class software that is easy to use and localized to suit the local market’s needs. It also has a compelling and consistent platform to build powerful business solutions that can scale from a notebook computer to a mainframe — class multiprocessor systems using Microsoft technology. For further information, information, please visit the Microsoft (Thailand) website at: http://www.microsoft.com/thailand.
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Suphada Chaiwong
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