Bangkok--30 Oct--KTC
KTC co-operated with giant allies, Thai Airways International and MasterCard Worldwide, once again shaking Thai credit card business with the launch of the credit card “KTC - Royal Orchid Plus World MasterCard,” the 1st innovative diamond and gold decorated credit card in Thailand and 3rd in the world, which is also the highest level of all MasterCard. It aims to serve the needs of high end customers who have exclusive lifestyles and love luxurious journey and prepares the reward “Dream Excursion”, the superb traveling package tailored to your dream with net worth of nearly 3 millions Baht as an appreciation for the first 20 customers with the highest expenditures from November 10th, 2008 — February 9th 2009. It confides that the card members will reach 500 within this year and the monthly expenditure of each person will be at least 100,000 Baht.
Mr. Thawatchai Thitisakdiskul, Senior Executive Vice President, Credit Card Business “KTC” or Krungthai Card Public Company Limited said, “The launch of “KTC -Royal Orchid Plus World MasterCard” credit card is like opening a new frontier where the company earnestly attempts to expand the customer base to the high end to cover all consumer groups other than those already under our care. These include the group of working adults having various lifestyles, the group of elderly people, and even the group of first jobber. We consider that the group of high end people who have stronghistory and financial status are executives, business owners, or famous people in all walks of life and still looks for the payment tools that are tailored to and truly respond to their needs. Furthermore, this group of people possesses large purchasing power and thereby lives their lifestyles to the fullest. They dare to pay for better opportunities and experiences than other people. These facts make the average credit card payment higher than other groups of customers and reduce the risks from the surrounding factors and the impacts of fluctuating economy.”
“To achieve the aim to fulfill the needs of this group of members, we collaborate with our world - class allies like MasterCard Worldwide and Thai Airways International to launch “KTC - Royal Orchid Plus World MasterCard,” credit card the highest type of MasterCard that is now more privileged than any other cards in Thai credit card business. A person can become a card member through invitation only. It is also the credit card fully packed with exclusive traveling benefits and the first - class service by Thai Airways International, the national airline, so as to reflect the taste and the first - rate distinction of the card members.”
“Also, in order to launch “KTC — Royal Orchid Plus World MasterCard” credit card even more special, we create this innovative card in form of “The Jewel” which is the 3rd diamond and gold card issuer in the world after Dubai and Korea distinguished by its precious and extravagant design and never happens before in Thai credit card business. Every card is attentively and gracefully decorated with 0.06 karat diamond and 6K gold by Thai craftsmanship and Korean advanced technology. More special with the certificate that verifies the diamonds by The Gem and Jewelry Institute of Thailand (GIT) and E.G Park Kwang IK, D.M Museum Co., Ltd. from Korea as if to fill worthiness into life in any place for every Baht spent. For the customers who would like extra luxury, they can reserve this precious “The Jewel” card for only 10,000 Baht via KTC World MasterCard Line by calling 02-665-5555. However, there is no extra charge for a normal plastic card.”
Ms. Eileen Wee, Vice President and Regional Manager, MasterCard Worldwide (Thailand), said, “on behalf of MasterCard, we would like to congratulate KTC for this success - being the largest issuer for Titanium MasterCard card in Thailand. Over the past years, we have developed a great relationship with KTC through various card programs and would like to thank KTC for the continuous support. We, at MasterCard will continue to work closely with KTC to develop card programs that cater to our cardholders’ needs. Today, to celebrate this remarkable achievement and also set a new milestone, we are happy to appoint KTC as our first issuer to launch MasterCard’s World card in Thailand. The
KTC World MasterCard card takes personalization to a new level and offers unrivalled service and attention anytime, anywhere. The World Concierge Services, the MasterCard? Global Premium Collection? and MasterCard? Unique Experiences? that come with holding a World MasterCard card, open a world of new, priceless experiences to Thailand’s cardholders. We wish KTC all the best for this new card program,”
Mr. Aran Apichari, Director, Loyalty Marketing Department, Thai Airways International Public Company Limited said, “Thai Airways International also has the policy to continuously improve the customer return benefits. Throughout the past 15 years, we have been receiving good response from more than 2.5 millions members worldwide. We are therefore so proud that Royal Orchid Plus is highly popular and successful. Moreover, Thai Airways International constantly develops new benefits for its members. As for today, it is another day of pride when Thai Airways International collaborates with KTC to offer various privileges through KTC - Royal Orchid Plus World MasterCard credit card which I believe to be another card that creates the greatest satisfaction. It is another choice that Thai Airways International selects as a gift for the travelers with exclusive and luxurious lifestyles.
Royal Orchid Plus Mileage Program is the mileage program that offers return to members of Thai Airways International and Star Alliance to exchange for many rewards, such as, Thai Airways International air tickets, ticket upgrading, accommodation in cooperative hotels throughout Asia Pacific Region and interesting tour package. There are more than 2.5 millions Royal Orchid Plus members nowadays.”
Benefits of KTC - Royal Orchid Plus World MasterCard credit card include one non-expired accumulative KTC mileage for every 20 Baht spent via credit card, unconditionally free entrance and lifetime annual fees, first-rate service with Priority Pass that allows 3 followers in VIP Lounges of more than 500 airports worldwide, Ultimate Assistance by International SOS such as, personal secretarial service plus special numbers for requesting information, emergency road service, household assistance, emergency medical and travel service, Travel Protection Plan with maximum coverage of 40 millions Baht, luggage warranty with maximum coverage of 100,000 Baht per flight, maximum 10% discount for Royal Orchid Holiday (ROH) by Thai Airways International, maximum 5% discount for domestic flight, regular Thai Airways International price on collaborative travel allies’ tickets, maximum 50% discount from “Best Available Rate”, the collaborative first-rate hotels and car rentals such as, hotels and resorts in Imperial Group, hotels and resorts in Best Western Group, hotels and resorts in Centara Group, many other leading hotels and resorts nationwide, AVIS Rental, Master Car Rental, and many more travel privileges.
Mr. Thawatchai added, “To celebrate the titanic launch of this precious credit card, the company also organizes a special campaign "Dream Excursion." The first 20 members with maximum card spending from November 10th 2008 - February 9th 2009 (minimum 1 million Baht) will receive prizes such as first-class tour packages tailored to their preference and enjoy exotic travel experiences in their dream lands at all Thai Airways International destinations including extravagant stay in leading hotels worldwide, together with other prizes of air-tickets from Thai Airways. The total value of the rewards is more than 2.8 millions Baht (details in attached documents). It is anticipated that this kind of reward winning will receive great response from this unique group of customers.”
“We fully hope that this collaborative launch of credit card will be another step that bolsters the members who seek for glamorous novelty and premium comfort in life and offers the special benefits dearest to journey lovers. It is expected that within this year there will be members holding more than 500 KTC - Royal Orchid Plus MasterCard credit cards and the monthly card spending per person will reach 100,000 Baht. For more information contact KTC Phone at 02-665-5000 and visit website www.ktc.co.th”.
For more information: Public and Corporate Affairs Department
Krungthai Card Public Company Limited
Kandtharat Chermchitphong Tel. 02-828-5057
Suchada Weerasakulrak Tel. 02-828-5732
Nutchanok Somsawat Tel. 02-828-5048 Fax. 02-828-5046 E-mail: [email protected]