Bangkok--31 Oct--Francom Asia
The Raimon Land-sponsored hit reality television series, Superstar, came to an exciting end with the winner, actor Akara “Gof” Amarttayakul, being awarded a two-bedroom luxury condominium at The Lofts Yennakart, valued at THB10 million.
Mr. Akara, who won the audience over with a series of impressive performances, was selected as winner after an extremely close final round of competition against the 3 other finalists.
Raimon Land’s sponsorship of Superstar is central to a wider brand awareness initiative aimed at appealing to more Thai buyers interested in purchasing up-market condominums.
Raimon Land Chief Executive Officer, Nigel Cornick, said: “We are thrilled by the success of Superstar in raising our brand profile and trust it will help to convince Thais of the stylish lifestyle that is available for people who purchase our condominiums.”
The 12-week series was filmed on location at The Lofts Yennakart, where the contestants stayed in two penthouse suites throughout the duration of the show, with the Saturday Live Show airing from 22.00 to 23.30, and daily highlights running at prime time from Monday to Friday.
Sales at The Lofts Yennakart have been brisk, with a total of 136 units sold to date at a value of almost THB1 billion, or 77% of the project, at an average price per square metre of THB 72,623. A total of 40 units currently remain available.
The development is also currently offering a 5% discount and special mortgage programme with international banking institution Standard Chartered Bank until the end of this year.
Other initiatives aimed at raising Raimon Land’s brand awareness in Thailand have included a Corporate Showcase at the Emporium Department Store, and the sponsorship of the Annual Flower Carnival at Nai Lert Park.
PRESS ENQUIRIES :
Walaiklao Kumwong
Raimon Land Public Relations
C/O Francom Asia
Tel: 02 233 4338 or 39
Fax: 02 236 8030
E-mail: [email protected]
Kwanrudee Maneewongwatthana
Senior Vice President Communications
Raimon Land PLC
22nd Floor, The Millennia Tower
62 Langsuan Road, Pathumwan,
Bangkok 10330
Tel : +66 (0) 2651-9600 to 4
Fax : +66 (0) 2651-9614
E-mail : [email protected]