Bangkok--5 Nov--Ogilvy Public Relations Worldwide
New ‘All I Need’ Campaign Shows How the Iconic MOTO RAZR Series is the Only Fashion Accessory Thai Consumers Need
Motorola Thailand has taken the iconic RAZR experience and made it even sharper with a new entertaining, innovative and cool interactive campaign called ‘All I Need’. With a new dedicated online space of the same name, the campaign shows how expressive and indispensable the MOTORAZR series of handsets are to its users, which include some of Thailand’s best known stars and personalities.
“From the moment the first RAZR series was launched in 2004 it didn't just break new ground, it redefined the way consumers used and saw their mobile phone,” Patrick Aronson, Motorola, Country Manager, Thailand explains. “The RAZR took the mobile experience to an entirely new level; it was the first mobile device that wasn’t just a mobile phone, its unique design also makes it a never before seen fashion statement. The entire RAZR series from the first RAZR V3 to today’s RAZR2 V9 packs a powerhouse of revolutionary features into the sleekest, strongest and smartest handset ever made.
“The “All I Need” campaign has been specially devised for those MOTORAZR users in Thailand to share their individuality and RAZR experiences through a new interactive channel with fun activities to enjoy and to also start an online community channel for RAZR enthusiasts and fans to express themselves however they feel.
The new campaign has recruited some of Thailand’s best known RAZR personalities to further explain why their RAZR is All They Need reflecting their own style. The stars include; heartthrob movie star Ananda Everingham, Groove Riders front man Burin Boonvisut, DJ, TV host and actor Man Athachart Sriphakdee; Scrubb’s guitarist Ball Torpong Chantabuppa; musician, stylist, artist and actress Oh Hatairath Jareonchaichana; TV anchor, host, model Elizabeth Sadler and jewelry entrepreneur Aranee Suthamrattanakool.
Each MOTO RAZR star has hand designed their own RAZR handset, best capturing their distinctive personalities and everyone who logs onto the new website, votes for their favorite personalities RAZR design and emails the ‘All I Need’ website to their friends will instantly go into the running to win their own RAZR handset which best matches their own personality. The more friends you sign up, the more chances you have of winning.
If you’re not sure which RAZR handset best suits your own personality, don’t despair the new website also has a special ‘RAZR Personality Test’ which matches your lifestyle with one of Motorola’s RAZR handsets. Other website features include fun wallpaper downloads, an updated fashion and lifestyle section and special monthly discounts at some of Thailand’s top fashion stores and hip restaurants all designed for RAZR users only.
Motorola is also offering new services for all RAZR customers nationwide including a three hour turn-around maintenance service with any RAZR handset at Siam Paragon, Future Park, Esplanade, Seacon Square, Pinklao and Chiang Mai Motoshops.
“It’s amazing to think that I’m only one of over 100 million different RAZR users to personally choose my own RAZR handset worldwide,” Mr. Aronson continued. “Because of my hectic fast paced lifestyle there is no other RAZR that suits my lifestyle than the new RAZR Ferrari V9. I know my MOTO RAZR Ferrari V9 is packed with all the innovation I need and it style reflects who I really am — I’m proud to use and show off my Ferrari handset everywhere I go.
“Whether it’s the world’s first clamshell phone, the V3, the elegant V8 Luxury or the sassy newly released V8 Pink Gold, our RAZR consumers are not just buying a phone they are buying an accessory that truly reflects their own unique lifestyle that looks feels and practically shouts the statement out to their friends, family and strangers who see them use it - my RAZR is All I Need!,” he concluded.
For more information on Motorola’s new RAZR ambassadors, products and services please log into www.motoallineed.com or visit any Motoshop or good retail outlets nationwide.
About Motorola
Motorola is known around the world for innovation in communications. The company develops technologies, products and services that make mobile experiences possible. Our portfolio includes communications infrastructure, enterprise mobility solutions, digital set-tops, cable modems, mobile devices and Bluetooth accessories. Motorola is committed to delivering next generation communication solutions to people, businesses and governments. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.6 billion in 2007. For more information about our company, our people and our innovations, please visit http://www.motorola.com.
Media Contact:
Plopera Pattanan
Motorola Thailand
(02) 653 2220
leng@motorola.com
Mark Thomson
Ogilvy Public Relations Worldwide
(02) 205 6609
[email protected]
Pattanee Jeeriphab
Ogilvy Public Relations Worldwide
(02) 205 6607
[email protected]