Bangkok--10 Nov--Kith & Kin
Thai Smart Card is changing the landscape of online payment in Thailand by launching “Smart Purse @nline”: Payment Made Easy in One Click, 24 Hrs.”, a fast, convenient, and safe channel for e-tailers and cyber-customers, in partnership with 11 leading companies, as part of its strategic move to hit the target of 2 million cards issued by the end of this year.
Mr. Chatchai Chatchaiganan, Chief Commercial Officer and Chief Operations Officer of Thai Smart Card Co., Ltd., said the new service, “Smart Purse @nline”, following the company's marketing strategy, will broaden significantly the digital cash market and better serve the lifestyle of new generation consumers.
In partnership with 11 leading online stores and driven by the concept of Payment Made Easy in One Click, 24 Hrs. , “Smart Purse @nline” will make online payment easier and safer for their customers. The new online transaction channel adds more choice for the new generation customers who prefer to shop and pay online — an increasingly preferred practice among cyber- consumers.
“Smart Purse @nline” also serves as a marketing activity to spur purchase via the smart purse card for year-end spending, increase the number of cards to 2 million, and grow transaction via the card to 4.8 billion baht by the end of this year, Mr. Chatchai said.
It's for the first time that Thai Smart Card Co., Ltd. makes an inroad into the online payment market. The effort is made possible because of the online partners whose products and services meet the needs and lifestyles of Internet users.
Online payment with Smart Purse answers to the daily lives of the consumers as it offers convenience, speed, and safety in purchasing goods and services via the Internet. The new payment method does not require the user to fill out a background application before use. The user can conduct transaction without a minimum credit amount of payment and the service is available around the clock.
The 11 partners in the launch of “Smart Purse @nline” are Asia Soft, Zest, and C-Plus under the game category; SF Cinema City and GMM under entertainment category; S&P, Double A Book Tower, CS Loxinfo, Green Bus Thailand under shopping category; Counter Service under only billing category; and University of the Thai Chamber of Commerce under education category.
Pre-paid cards can be purchased online to enjoy games such as Pangya and Audition via Zest or C-Plus. Off-line games can also be purchased with the smart card. People who enjoy downloading lyrics and karaoke singing will find it easy via GMM websites. Those who life movies can use the card to purchase tickets online with SF Cinema City. Utilities payment is easier via Counter Service online service, according to Thai Smart Card.
“Online transaction is very popular among the new generation because they tend to use more a computer for their daily lives,” Mr. Chatchai said.
People who use Smart Purse can go online with “Smart Purse @online” system by buying a 369 baht Smart Card Reader via 7-Catalog at any 7-Eleven shop. They attach the card reader to their computer and make payment. Buying products and services with Smart Purse's online system is the safest way for the transaction because the card reader will directly read financial data in the card, not using the card's number for transaction approval. This system offers maximum safety for the consumer even though the card's number is stolen.
According to the Department of Business Development, Ministry of Commerce, Thailand has a significant growth of Internet users: 13.4 million people or every one in five people, and online transaction is valued more than 300 billion baht.
Mr. Supat Ngamwongpaiboon, Maketing Director of SF Cinema City Co., Ltd., supported that SF Cinema City is the first cinema which serve customers who use internet in their daily live. SF Cinema has SF Easy Ticket system to be as the special channel for buying, booking and checking an online movie schedule with a convenience from Real Time system. Besides, the Thai Smart Card collaboration in “Smart Purse @nline” service is a significant key to support its business, increasing a convenience, ticket payment channel and customers base. Customers will gain best benefit form this service. Moreover, SF Cinema believes that online service will succeed and boost up more online users.
Mr. Weeradej Ackapolpanich, General Manager of Counter Service Co., Ltd, said a launching of bill payment via Smart Purse @nline with CS i-Pay channel opens up a new channel on the online world instance of paying in cash. The service increases a convenience and speed to customers in the present time that technology has crucial influence to their daily lifestyle.
M.L. Luesak Chakrabandhu, Deputy Vice President of Information Technology Center of S&P Syndicate (Public) Co., Ltd, said payment via Smart Purse @nline gives convenience to S&P customers , helps maintain its customer base while attracting more customers among working-age customers and new generation who prefers the Internet to make fast payment.
Smart Purse adds value to cardholders since every 10 baht of spending can be redeemed for 1 point to be used as cash for the next payment or a discount at participating shops. “Smart Purse @online” gives a new choice in the wake of increasing prices of services and products. For more information about the service, call 02-677-9999 or email [email protected] For more information:
Ms. Sutida Tahsai, Kith & Kin Communication and Consultant Ltd.
Tel: 02-663-3226 Ext. 6, Mobile: 089-060-6393