Bangkok--18 Nov--GM of Farh Agency
Mobile broadband typically refers to the delivery of end-user downlink data rates of 500 kbps or more while providing full mobility. High Speed Packet Access (HSPA) technology is already enabling the delivery of commercial mobile broadband services in excess of such speeds, and is proving itself as the logical choice for operators wanting to offer mobile broadband services to both urban and rural consumer and enterprise users.
HSPA is the set of technologies defining the migration path of 3GSM/W-CDMA operators worldwide. HSDPA (High Speed Downlink Packet Access) delivers a 5-10 fold increase in downlink data rates of standard 3GSM/W-CDMA networks, enabling users to access the Internet on mobile phones and laptops, at speeds previously associated with fixed line DSL. But HSPA is not just about opening large email attachments on the go, or updating corporate databases in real-time. It also provides the ability to stream videos with very high-resolution results, to enjoy a huge variety of multimedia entertainment services, and to access music online with ease.
This clear technology path will ensure that the HSPA family of technologies will continue to dominate alternative mobile broadband offerings.
With 199 commercial networks launched around the world, HSPA is today driving Development of the mobile broadband sector. A network enhancement with HSUPA (High Speed Uplink Packet Access) will dramatically increases the uplink data rate of today’s current 3GSM/W-CDMA networks. This technology is likely to boost the amount of data uploaded over mobile networks, especially user-generated content.
This clear technology path will ensure that the HSPA family of technologies will continue to dominate alternative mobile broadband offerings.
HSPA: Here and Now
Over half of commercially deployed 3GSM/W-CDMA networks have launched HSPA275 operator commitments to implement HSPA in 114 countries, 199 of which are already commercially deployed in 93 countries43 HSUPA networks live, with another 27 networks in deployment112 operators already currently support 3.6 Mbps or higher915 devices from 117 suppliers, including 314 handsets; 70 datacards; 222 embedded notebooks; 40 wireless routers and 78 USB modems.
Further Improvements Ahead
HSDPA data rates will continue to increase. There are currently over 45 HSDPA networks supporting 7.2 Mbps, and by the end of 2008 we can expect to see many more.Jointly, downlink and uplink advancements will further enhance user experiences, especially where data is shared between users, for example with interactive multi-player games.
HSPA working around the world
Bringing Broadband to Remote Locations
In towns far from metropolitan centres, its “Next G” subscribers can video conference with friends from the opposite side of the country, catch up with the latest CNN headlines days before a daily newspaper arrives and download the latest hits in record time. HSPA has allowed Telstra to bring broadband to the outback.
The AUS$1 billion HSPA network, called Next G, is the world’s largest, covering 1.9 million square kilometres. In just 10 months, with the help of technology partner Ericsson, Telstra built a 3.6 Mbps nationwide network reaching 98% of the country’s population. Since deployment, Telstra has “super-charged” the network speeds from 3.6 Mbps to 14.4 Mbps and boosted the cell range up to 200km for more than rural and coastal sites, making Telstra’s Next G network easily the fastest and geographically biggest national wireless network in the world.
Mobile Broadband in among the skyscrapers
The launch of SmarTone-Vodafone Mobile Broadband has given users in Hong Kong the only ubiquitous High Speed Packet Access (HSPA) network with territory-wide coverage.
The company’s HSPA network was launched commercially in June 2006. It covers over 99% of Hong Kong’s territory, including the outer lying islands, and even works on top of the tallest skyscrapers and underground on the Mass Transit Railway (MTR), Hong Kong’s subway.
When the service was first rolled out, SmarTone-Vodafone was offering downlink data rates of 1.8 Mbps. SmarTone-Vodafone is continuing to improve the quality of its network. In September 2007, the company upgraded its HSPA from 3.6 Mbps network to support peak data rates of 7.2 Mbps across the entire territory. It is the first operator in Hong Kong to roll out a network-wide High Speed Uplink Packet Access (HSUPA) service. The service also delivers uplink speeds of 2 Mbps (another Hong Kong first) and enables users to upload multimedia content to the Internet in a matter of seconds.
Broadband for rich and poor, urban and rural
Sri Lanka’s leading mobile operator is creating a broadband revolution. By leveraging HSPA mobile broadband technology, it is bringing affordable access to all levels of society, from the wealthiest businesses to the poorest villages.
Dialog, using its experience in low APRU mobile, decided to leverage its nationwide 3G network to bring broadband communications to rural Sri Lanka.
HSPA Mobile Broadband, it could bring low-cost broadband to homes, businesses and internet cafes. The question it faced though was whether there would be sufficient demand to justify this new business plan at all levels of the economic pyramid.
HSDPA: Shaking up the broadband market
Leading mobile operator Maxis Communications Berhad has rolled out HSDPA, bringing true competition to the country’s under-developed broadband market.
When Maxis Communications Berhad, Malaysia’s leading mobile operator, launched HSDPA broadband services in September 2006, it took an approach no operator had ever taken before. Instead of targeting its existing mobile customers with fast mobile data services, it set its sights on a more ambitious goal: residential broadband Businesses at Maxis Communications Berhad. “But we believe no other operator has so far tried to use HSDPA for a large scale rollout of residential broadband services. What we’re offering is a more attractive alternative to USB modem solutions targeting mobile DSL.”Since launching broadband services, Maxis has rapidly developed into a compelling alternative to the incumbent.
Futher information, please contact:
Ms. Voraparn Eua-arporn (coco), GM of Farh Agency,
Tel: 0 2616 0991-2, Fax: 0 2616 0993, MB: 08 9144 4014, 08 1376 5927,
email: [email protected], [email protected]