Bangkok--19 Nov--Ogilvy Public Relations Worldwide
New “Phone-First” handset delivers unparalleled value, setting a higher standard for an entry-level mobile device
Motorola Inc. (NYSE: MOT), a global leader in mobile entertainment, today announced the availability of the MOTO W396 handset in Thailand. The handy MOTO W396 wrapped in a sleek form factor, makes a powerful statement with its Phone First experience, serving up both great mobile phone basics and a fantastic music experience in an affordable clamshell handset that you can show off with pride.
The MOTO W396 goes beyond basic phone features with multiple ways to stay in touch and up to approximately nine hours of talk time — meaning more talk, more messaging, and more music playback with every battery charge. It also features an enhanced user interface, making it easy to create a text with one click.
“The MOTO W396 is a fully-loaded handset, delivering a fun and engaging experience all in an elegant, compact package,” stated Patrick Aronson, Country Manager, Motorola Thailand. “The new MOTO W396 is a delight to use and is incredibly versatile, allowing the direct download and installation of Java games and applications.”
Even the simple act of a voice call becomes a whole new experience with Motorola’s CrystalTalk? technology, enhancing each phone call by helping reduce background noises, so you can always hear and be heard in busy places where you live, work, and play. The MOTO W396 also sports a VGA camera with a dedicated key, auto-timer capture, 4x zoom and auto save to snap pictures on a whim for quick sharing with friends via MMS.
This powerful but affordable MOTO W396 offers an excellent mobile music experience, with music features that keep you connected and entertained, including a dedicated music key. With the MOTO W396, you can make your ears dance with both an integrated digital audio player that supports MP3 and other popular formats, and an FM radio with RDS that can be played in stereo through headphones or on the MOTO W396’s internal speaker.
Store your favorite songs on optional removable microSDTM cards with up to 2GB of memory and download new songs over the air via quick speeds. Among the other innovations offered on the MOTO W396 is the ability to extract sections of songs from the FM radio for use as ringtones on the phone, sharing favorite radio stations with friends, and listening to your favorite music with headphones or loudspeaker.
Key features of the new MOTO W396 include:
- Motorola’s CrystalTalkTM technology
- Messaging: SMS, EMS, MMS, SMS Chat
- WAP 2.0/GPRS Class 10
- USB 1.1
- Integrated MP3 player and dedicated music key
- Manage and sort music on your phone with Music Manager
- FM radio with RDS and stereo support, record FM radio for the phone’s alarm, share favorite stations with friends through text messaging
- Up to 2GB external memory with optional removable microSDTM card
- Demo Mode and Airplane Mode
The MOTO W396 is being introduced in modern shades of licorice, dark titanium grey and mineral white. Whether it’s the need to text a friend, your favorite tune on the radio or a golden moment you need to make yours, the MOTO W396 makes your mobile experience fruitful and rewarding. Make keeping connected a Phone-first experience with all the essential tools you need in a no-nonsense package and a stylish exterior.
The new W396 is available now at all Motoshops and good retail outlets for the RRP of Bt 2990. For more information on the W396 and all new Motorola products please visit www.motorola.com
About Motorola
Motorola is known around the world for innovation in communications. The company develops technologies, products and services that make mobile experiences possible. Our portfolio includes communications infrastructure, enterprise mobility solutions, digital set-tops, cable modems, mobile devices and Bluetooth accessories. Motorola is committed to delivering next generation communication solutions to people, businesses and governments. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.6 billion in 2007. For more information about our company, our people and our innovations, please visit www.motorola.com.
Media Contacts:
Carolyn Wu
Motorola, Inc.
86-10-6564-1018
E-mail: carolynwu@motorola.com
Mark Thomson
Ogilvy Public Relations Worldwide
(02) 205 6609
[email protected]
Pattanee Jeeriphab
Ogilvy Public Relations Worldwide
(02) 205 6607
[email protected]