Bangkok--27 Nov--AIS
MOBILE CONTENT BUSINESS STILL PROMISING AIS JOINS HANDS WITH MEDIA OF MEDIAS LOADING PRIME PROGRAMS FOR CUSTOMERS TO VIEW FOR FREE VIA MOBILE PHONE DOUBLE TV ON MOBILE MARKET GROWTH
Mr. Hui Weng Chong, Deputy-President of AIS, disclosed “The main policy of AIS to market the non-voice segment is to cooperate with the Partners specializing in a broad array of contents including entertainment, music, news and etc. in creating and spurring the growth of mobile content market. Besides leveraging on Win-Win business approach, the rationale of collaboration is to deliver good contents with high quality and new experience beneficial to mobile phone users.
The TV on mobile, in particular, has been the segment pioneered and marketed by AIS on a continual basis since 2003 currently serving TV on mobile users of 350,000 and experiences monthly growth rate of 10%. AIS provides TV on mobile service in the form of free contents from TV programs of over 55 channels.
Today AIS join forces with the leading Partner from television industry, Media of Medias, in extending the TV on mobile business through the launch of service “Media of Medias on Mobile” service offering AIS customers the channel to view popular programs of Media of Medias broadcasted on free TV and cable TV on AIS mobile phone for free of charge! Featuring 24-hour LIVE TV and Re-Run programs, the service will be initiated with 3 hit programs including the hard news “Jaw-Kor-Tid” from Channel 7, “Nueng-Sa-Mong-Song-Mue” from Channel 7 and the latest hot news-entertainment variety styled by “Krit-Moddum ON TV” from Media Channel 20 of Cable TV. All free for AIS customers to enjoy without content costs (subject to GPRS/EDGE fees) for 3 months.
The highlight is “Krit-Moddum on TV” regularly broadcasted on Cable TV and available only for members. Exclusively, AIS customers with no Cable TV membership can view the program “Krit-Moddum on TV” via AIS mobile phone.
AIS customers can see all 3 programs of Media of Medias through AIS mobileINTERNET by selecting the Live TV Menu, followed by “Media of Medias” Menu to view the programs. To download the AIS mobileINTERNET, press *900 and call out only one time.
Media of Medias is the fully-integrated Entertainment Content Provider with high potentials. The cooperation of two Companies marks a great opportunity in extending TV on mobile service for more excitements which not only underline the innovation concept, but also expand viewer base as well as enhancing viewing channel for the programs of Media of Medias.” Mr. Hui added.
Ms. Chalotte Donavanik, CEO of Media of Medias Public Company Limited, unveiled “Media of Medias possesses substantial amount of good quality contents, both news and entertainments. We aim to present the programs that suit customer demands while we realize that some groups of viewers may not be able to watch programs at the real airtime. We believe that the application of new media employing technologies compatible to today’s life will be the solution. Therefore, we have cooperated with AIS, country’s largest Mobile Operator, in the launch of supplementary service “Media of Medias on Mobile.” We are convinced that the selection of entertainment programs related to sizzling news presented in a friendly tone with the style of “Krit-Moddum on TV” will be favored by viewers of all ages and genders. The cooperation with AIS also enhances the opportunity in extending channels for consumers to perceive and access more variety of Real Time programs featuring live on Media Channel or TV On Demand which can rerun the missed programs as well as responding customer behavior in consuming new media from the changing favorite styles. Never miss the programs every time and everywhere via the GPRS network.
Besides, Media of Medias brings you 2 quality programs featuring inside stories including “Jah-Kor-Tid,” the documentary news program that stays attached and penetrates every hot situation at home and abroad and “Nueng-Sa-Mong-Song-Mue,” the local economic program that treasures dedication, persistence and endurance mixed with creativity of Thai people in order to inspire viewers. This phenomenon will satisfy consumers with independent program selection anywhere anytime through a mobile phone which becomes the closed friend and widen the opportunity for commercial sponsors in presenting their products and services by adding another channel to approach consumers.” Ms. Chalotte concluded.
Further information please contact AIS PR : Sudaporn (Yeane)
0819206611, 026874127, [email protected]