Bangkok--3 Dec--Aziam Burson-Marsteller
BREAKTHROUGH SMARTPHONE DELIVERS UNPRECEDENTED PERFORMANCE WITH STYLE, FULL THAI LANGUAGE SUPPORT AND MULTIPLE WIRELESS CONNECTIVITY THROUGH WI-FI, EDGE AND GPRS
TrueMove continues to reinforce its leadership of convergence lifestyle and services beyond the ordinary mobile phone by launching the “BlackBerry Bold” smartphone, the first BlackBerry handset that has full Thai language support for various functions to meet the demand for communications via e-mail for business and personal use. The BlackBerry Bold comes in a modern design, featuring multimedia functionality and all types of communications for 3G, Wi-Fi and GPS technologies. TrueMove is offering special promotions for corporate and individual users with unlimited online access through 3 technologies Wi-Fi/EDGE/GPRS. The BlackBerry Bold is priced at 25,500 Baht and available from December 4, 2008.
Mr. Supoj Mahapan, Group General Manager, International Services Business, True Move Co., Ltd, said “TrueMove empowers people with wireless communications to meet both their personal and professional needs by launching the “BlackBerry Bold”, a smartphone that delivers outstanding communications performance through 3G, Wi-Fi and GPS technologies that are supported by the handset. Now business people and travelers will never miss any e-mails and they can also experience the convenience of non-voice communications services on the TrueMove network. The three technologies Wi-Fi, EDGE and GPRS ensure coverage no matter where with 15,000 Wi-Fi by TrueMove hotspots all over Bangkok. Users can call and surf the Internet throughout the country with Thai language functionality for the first time on a BlackBerry. The screen, menus, e-mail, SMS, calendar, and keyboard can all support the Thai language. TrueMove is also offering the best value with a special promotion for the BlackBerry Bold.”
The BlackBerry Bold is targeted at business professionals and power users who aspire to strike a work life balance with style. BlackBerry Bold is a smartphone that features a stunning HVGA LCD color display surrounded by a lustrous black exterior with satin chrome finished frame and stylish leatherette backplate. The BlackBerry Bold is also the first BlackBerry smartphone with full Thai language support, including keyboard, display and input. In addition, the BlackBerry Bold smartphone features integrated Wi-Fi and built-in GPS, and is supported by a wide range of business and lifestyle applications. The BlackBerry Bold lets customers edit Microsoft? Word, Excel and PowerPoint documents directly on the handset using the preloaded DataViz? Documents to Go? software suite, making it easier than ever to stay connected and productive while on the go.
To welcome the launch of the BlackBerry Bold, TrueMove is offering the smartphone at the special price of 25,500 Baht plus the chance to experience online access with the following special promotions:
1. BlackBerry BIS 499 package — 499 Baht monthly service fee with EDGE and GPRS usage at 50 Mbps and 30 hours of Wi-Fi. Calls exceeding the package will be charged at 1.25 Baht per minute. For purchases of the BlackBerry Bold and service activation between today and January 31, 2009, the subscriber will get the first 12 months free of monthly service charge.
2. BlackBerry BIS 899 package - 899 Baht monthly service fee with unlimited EDGE, GPRS, and Wi-Fi usage. Calls exceeding the package will be charged at 1.25 Baht per minute For purchases of the BlackBerry Bold and service activation between today and January 31, 2009, the subscriber will get the first 6 months free of monthly service charge
The BlackBerry Bold will be available at the True Brand Concept Shop at Siam Paragon, from December 4, 2008 and at the TrueMove Square-Siam Square Soi 2, True Shop in United Center, Silom and IT Mall Fortune, from December 8, 2008.
For further details, please call the TrueMove Care Center at 1331 or visit www.blackberrybytrue.com. For corporate customers, please call 02-699-6450-2 for details on pricing and packages.
About True Move Company Limited:
TrueMove, a subsidiary of True Corporation Plc, Thailand's only fully-integrated communication solutions provider, convergence solutions leader and premier lifestyle enabler, offers innovative and high-quality wireless communications services on its nationwide 1800 MHz network to 13.7 million subscribers (September 2008) throughout Thailand. TrueMove’s vision is to create a pioneering wireless hi-speed lifestyle where people can communicate as well as access knowledge, information and entertainment wherever, whenever, and however they wish. The company delivers superior coverage coupled with quality and best value services, which make TrueMove more than just a mobile phone operator. Leveraging its relationships with True Corporation and the CP Group, TrueMove offers unique integrated products and services to the Thai market. For more information, visit www.truemove.com or www.truecorp.co.th.
For more information, please contact (media enquiries only):
Corporate Communications and Marketing PR,
True Group Ref: (173) 02/12/2008
Sisadhi Reuben Tel: +66 (0) 2699 2782 Email: [email protected]
Aziam Burson-Marsteller
Porntip Lertvechakul Tel: +66 (0) 22529871-7 Email: [email protected]