Bangkok--4 Dec--Aziam Burson-Marsteller
Nokia has introduced the “I used to BE” collection, starting with a phone pouch designed by Mr. Bundit Rasameeroj of Playhound. The phone pouch, formerly a vinyl Nokia promotional banner, has been recycled into a cool design. The “I used to BE” collection is part of the “Nokia Loves Earth” campaign that is raising awareness about phone recycling.
You can help make a difference with the Nokia Loves Earth campaign by dropping any brand of unused mobile device or accessory into one of the take-back boxes located at 12 Nokia Care Centers, 23 Nokia Shops, Playhound shops, Power Buys in Bangkok and Central department stores (Central World Plaza, Pinklao, Ladprao, Rama II, Rama III and Jangwattana) from today until February 14, 2008. The first 8,000 people to drop off a mobile phone at the 12 Nokia Care Centers, 23 Nokia Shops and Playhound shops will receive the limited-edition phone pouch for free. Also, you can put your name and contact details on the phone to qualify to win in a lucky draw for three Nokia 5800 XpressMusic phones, a total value of 35,000 Baht.
To find the location of the nearest Nokia Loves Earth take-back box or for more information, visit www.nokia.co.th/environment or call 02-255 2111.
“I used to BE” collection by Nokia
The “I used to BE” collection is made of materials that support sustainable development. The collection features both recycled materials and ecological materials. Items include:
T-shirt: I used to be 2.5 KG of bamboo
Shopping bag: I used to be 5 plastic bottles
USB memory stick in bamboo case
Pen: I used to be car parts
Did you know?
Only 3% of people recycle their mobile phones
Three out of four people don't even think about recycling their devices and nearly half are unaware that it’s even possible to do so
If each of the 3 billion people globally who own mobiles brought back just one unused device, we could save 240,000 tonnes of raw materials and reduce greenhouse gases to the same level as taking 4 million cars off the road
Up to 80% of a Nokia device can be recycled. Plastics that can't be recycled are burned to provide energy for the recycling process, while other materials are ground into chips and used as construction materials or for building roads. In this way, nothing has to go to a landfill
Media Enquiries:
ABM 02-252-9871 Barakorn 086-389-5645/ Supaporn 081-995-4388
Jiraporn Boonnark, Nokia (Thailand) Ltd. 02-673-8949