Bangkok--17 Dec--AIS
GSM Advance approaches upcountry customers with the knock-your-door strategy, joining hands with the partners, Thailand Cable TV Association and the Nation Group, launching the value Postpaid package for households with “Cable TV SIM” leveraging on Win-Win Solutions.
Mr. Somchai Lertsuttiwong, Vice - President Marketing of Advanced Info Service Plc., disclosed “AIS has continually abided by service sustainability concept for customer benefits by creating precise brand-based marketing campaigns relevant to behaviors of customers in each group. With regard to GSM Advance, besides the development for best quality, the cooperation with Business Partners in an effort to enhance customer approaching channels while adding value for customers and Partners as well as facilitating customers in line with lifestyle of Postpaid users is of importance. The service bill payment has no exception as seen from the recent cooperation with Thailand Cable TV Association and the Nation Group in developing “Cable TV SIM,” the value SIM card for households equipped with countrywide Cable TV.”
“Today people increasingly view programs from cable TV. In upcountry area, in particular, there are over 350 Cable TV Operators integrating over 500 Broadcast Stations serving over 15 million viewers or 3 million households. The cooperation with the Cable TV Operators formulating network in upcountry and Bangkok and the troop of service staff will create new channels in approaching Postpaid customers sharing common lifestyle such as monthly service payment. In addition, we encourage Thailand Cable TV Association in differentiating membership sales channel, enhancing competitiveness and creating value added to new businesses and privileges from the Nation Group in terms of contents.” Somchai said.
The cooperation for “Cable TV SIM” features a double Win-Win Solutions as detailed as follows;
1st Win: For GSM Advance customers
1. Get free Cable TV SIM coming with cable TV membership. When registered, get special package GSM Double 200 for call credit twice as much as call cost (call tariff as low as 0.75 Baht per minute) for every network 24 hours a day. The double call is valid for 6 months for the value up to 2,400 Baht. Exclusively! Call for 0.25 Baht per minute 24 hours when registering 2 numbers at one time.
2. Get a free 3-month SMS and MMS service for regional contents from the Nation Group for newly registered customers and 45-day free SMS news for current AIS customers. Last but not least, select free newspapers from the Nation Group including Kom Chud Luek, Krungthep Thurakij, the Nation and Nation Weekend simply by keying “CATV” and sending SMS to 4219500 for the first 1,000 senders.
2nd Win: For Cable TV Operators
1. Promotion for the Cable TV Operators for the lump sum payment of 299 Baht when calling within the circle of Thailand Cable TV Association with the free call to central number of the Association. The calls outside the group are subject to 2 Baht for the first minute and 1 Baht for following minute for 1 year.
2. The Cable TV Operators can perform Payment Agent functions of mPAY Station receiving bill payment for GSM Advance and other service bills or call credit refills.
Somchai added “This cooperation is considered the first time in the telecom industry that reflects sustainable growth concept. Customers are entitled to special call rates, high quality cable TV access, contents from the Nation Group and convenience from the onsite bill payment provided by Cable TV representatives. Moreover, AIS stays beside Business Partners to reinforce competitiveness with the special group call tariffs, bundled Cable TV package offers and the opportunity to generate additional income from operating bill payment service. In terms of the Nation, this will extend reader base with wider coverage and more penetration. For AIS, we invite quality customers to the system with long-term service period pertinent to GSM Advance marketing concept which focuses on quality customers rather than quantity. As a result, we are convinced that “Cable TV SIM” will definitely bring together the new opportunities for mutual growth on a sustainable basis.”
Interested customers may contact Cable TV representatives or the outlets of Cable TV Operators countrywide for free Cable TV SIM. Call 1175 for more information.
Further information please contact AIS PR : Sudaporn Watcharanisakorn ,
0819206611, 026874127, [email protected]