Bangkok--23 Dec--Hill and Knowlton
New product offerings help business customers better manage their printing environment
HP today unveiled its latest imaging and printing portfolio designed to accelerate color adoption amongst small and medium-sized businesses (SMBs), while providing versatility by offering black and white printing at the same affordable price as HP’s monochrome LaserJets. The new offerings comprise two new HP LaserJet printers and one multifunction printer (MFP) series, a versatile flatbed scanner for high-quality digital content capture, and an update to the award-winning HP Universal Print Driver (UPD). The new line-up also features technology innovations in HP ColorSphere toners to provide businesses with significant improvements in gloss and gamut to achieve print-shop quality collateral.
Businesses are increasingly choosing to adopt color in the office to strengthen their branding and marketing with HP’s color devices. HP’s Color LaserJets have recorded a 768 percent increase in take-up in the last four years(1).
Customers can also access the new HP Creative Studio(2), a one-stop online portal to a wide range of affordable, easy-to-use, do-it-yourself (DIY) products and custom services, along with special offers for everything from marketing templates and custom logo design to PC virus protection software. In addition, more environmentally conscious customers can leverage features such as HP Eco Highlights labels and Instant-on Technology to reduce their impact on the environment.
”Businesses today face increasingly stiff competition and require effective solutions to help differentiate themselves to drive business growth and optimize operational efficiencies,” said Thitaphon Boonprasit, Marketing Development Manager — LaserJet, Hewlett-Packard (Thailand) Ltd.
“As the trusted market leader, HP understands the concerns that businesses face and has developed a portfolio of offerings, ranging from our LaserJets solutions that deliver cost-effective, vibrant color prints, to multifunction devices that maximize productivity, to online marketing tools that help address these concerns.”
Technology innovations to address business priorities Key technology innovations in the new product line-up include:
Offering black and white printing at the same affordable price as HP’s monochrome LaserJets, HP Color LaserJets help businesses manage printing costs while enjoying the flexibility to print in color. The new HP Color LaserJet Dual Pack Black Print Cartridges also help businesses minimize interruptions and enhance productivity with two Original HP Color LaserJet Black Print Cartridges in one box. In addition, features such as Color Access Control help businesses manage and track color usage for better cost management.
Customers can improve productivity and efficiency by utilizing new and improved technology features such as stand-alone scan-to-email, automatic two-sided printing and copying(3), large input capability, built-in 10/100 networking and ability to handle a wide variety of paper sizes.
Newly formulated HP ColorSphere toners helps businesses produce print-shop quality photographs and documents in-house. With a noticeable difference in color intensity and photo quality as well as in text and image sharpness, businesses can cost-effectively produce eye-catching color business communications and marketing collateral in-house that help improve their competitiveness.
Environmentally conscious businesses can leverage HP Eco Highlights labels and Instant-on Technology to reduce impact on the environment. The clear and simple-to-read HP Eco Highlights labels help businesses understand environmental attributes of a specific product, tool or service. HP’s Instant-on Technology, which uses 50 percent less energy than traditional fusing and prints faster from PowerSave mode(4), allows businesses to conserve energy and increase productivity.
Wide range of resources that help businesses better drive marketing efforts
HP Creative Studio(2) is a comprehensive online resource that provides customers with a convenient, single entry point to a wide range of online solutions from HP, such as Logoworks by HP, as well as web tools and services by partners. With the click of a mouse, users can explore and access a wide range of complimentary as well as affordable and easy-to-use DIY products, along with custom services and special offers to help market and grow their businesses — ranging from small business marketing material templates and custom logo designs, to free images and press release distribution services.
In Novemberม the HP Creative Studio has expanded to include a new set of business marketing services with MarketSplash by HP(2), a one-stop, web-based shop that provides premium do-it-yourself online templates plus award-winning custom design services with some of the industry’s lowest pricing.
Additionally, to immediately assist customers with their DIY marketing, each HP Color LaserJet Printer/MFP comes with a free HP DIY Marketing Starter kit that consists of a comprehensive package of free tools, templates, resources and materials for users to quickly and easily create and print corporate and marketing collaterals such as business cards, letterheads, product brochures and flyers.
Expanded device and document capture portfolio
The new product rollout includes:
HP Color LaserJet CP2020 Printer series — Catering to micro and small business customers looking to create high-impact yet affordable marketing materials in-house, the HP Color LaserJet CP2020 Printer series offers black and white printing at the same price as on HP’s monochrome LaserJets(5), and offers vibrant business color printing with HP ColorSphere toners without compromising speed. Businesses can also enjoy increased productivity with automatic duplexing, large input capabilities, built-in networking and the ability to handle a wide variety of paper sizes(6).
HP Color LaserJet CP3520 Printer series — The HP Color LaserJet CP3520 Printer series, including the CP3525, is a portfolio of reliable printers for the general office that offers best-in-class, eye-catching color business communications and marketing collateral to meet the needs of businesses with its ease of use and high performance. The HP Color LaserJet CP3525 MFP also comes with the clear and simple-to-read HP Eco Highlights label, which helps customers understand the environmental attributes of the product. This series offers monochrome printing for the same cost per page as in-class monochrome laser printers(7).
HP Color LaserJet CM2320 MFP series — Producing professional-quality marketing materials and business documents at fast speeds, the HP Color LaserJet CM2320 MFP series helps businesses save time and money. This versatile four-in-one(8) device is designed to deliver print-shop quality marketing materials in-house and offers black and white printing at the same affordable price as on HP’s monochrome LaserJets(9). Leveraging free HP marketing tools, the HP Color LaserJet CM2320 MFP series with HP ColorSphere toners offers customers an affordable and flexible way to customize brochures, flyers, newsletters and more. The first HP MFP laser in its class to offer stand-alone scan-to-email, businesses can enjoy enhanced productivity with the HP Color LaserJet CM2320 MFP.
In addition, HP expanded its document capture portfolio by introducing the HP Scanjet N6310 Document Flatbed Scanner. This versatile device can capture a variety of documents — including legal-size documents, business cards, photos and transparencies — at simplex speeds of up to 15 pages per minute (ppm). This easy-to-use scanner is ideal for businesses that need to digitize several types of office documents, including transparent media. The HP Scanjet N6310 also features powerful and intuitive software, effortlessly creating high-quality digitized files for archiving or sharing directly via email, and offers a simple task-based interface with dedicated one-touch scan and copy buttons to increase productivity.
HP Universal Print Driver 4.7 — Updates to the award-winning HP Universal Print Driver (UPD) empower end users to resolve issues themselves by providing real-time print job and device information. New features include the ability to choose between automatic or manual print queue configuration, allowing for pre-configuration and installation of a queue prior to physically connecting the device to the network. Businesses also benefit from a single, intelligent, feature-rich driver replacing many individual drivers, thereby making it easy to connect to HP LaserJet printing devices without downloading separate, product-specific drivers.
About HP
HP, the world’s largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP (NYSE: HPQ) is available at http://www.hp.com/.
(1) Source: IDC CYQ103 vs Q208.
(2) Availability of services and resources vary by country and region.
(3) Automatic two-side printing and copying is available on the HP Color LaserJet CM2320fxi.
(4) Instant-on Technology uses cutting-edge fuser technology to produce the first page faster when a printer is coming out of PowerSave mode so your print job is done sooner. An InfoTrends study shows the typical office print job is three to five pages long. Time To Completion of a typical office print job tested on HP and select competing products. Actual results may vary.
(5) Compared to HP LaserJet P2030 Printer series. Assuming customer is printing at least 30 percent of total pages in color with content similar to the color ISO/IEC 19798 test suite (www.iso.org/jtc1/sc28) and overall average job length is three pages. Yields established using ISO/IEC test standards. Actual yields and costs vary considerably depending on images printed, number of color pages printed or copied and other factors.
(6) Automatic duplexing is available on the HP Color LaserJet CP2025dn Printer and built-in 10/100 networking is available on the HP Color LaserJet CP2025n Printer, HP Color LaserJet CP2025dn Printer and HP Color LaserJet CP2025x Printer.
(7) When printing using HP Color LaserJet Black Print Cartridge (CE250X).
(8) Fax and scan-to-email capabilities are available on the HP Color LaserJet CM2320nf MFP and HP Color LaserJet CM2320fxi.
(9) Compared to HP LaserJet P2030 printer series. Assuming customer is printing at least 30 percent of total pages in color with content similar to the color ISO/IEC 19798 test suite (www.iso.org/jtc1/sc28) and overall average job length of three pages. Yields established using ISO/IEC test standards. Actual yields and costs vary considerably depending on images printed, number of color pages printed or copied and other factors.
HP Contact Center
Tel. 0-2353-9000
Press release by:
Hill and Knowlton Thailand
Suphada Chaiwong, Duangrat Ratanaamnuaisiri
Tel.0-2627-3501 ext.209 or 207
Fax.0-2627-3501
Email: : [email protected] or [email protected]
HP Contact Center
Tel. 0-2353-9000 ext. 1