Bangkok--23 Dec--Ogilvy Public Relations Worldwide
Ogilvy & Mather Thailand, offers a glimmer of hope for informed marketers who choose to seize the economic crisis as an opportunity to grow brands and secure future success by publishing a series of booklets on www.ogilvyonrecession.com .
The books, available for free download on the website, are written based on Ogilvy’s own experience and understanding of winning during recessionary times, its proprietary intellectual property and the latest third party research into best practice. Topics include Optimizing the Marketing Budget in Recession; How to get More Effective Advertising; Digital in a Downturn: Smart Strategies for Tough Times; The New PR: Leveraging Digital Influence to Drive Sales and Reputation; Improving Execution in the Last Mile; Improving Sales Force Performance; and Optimising Production Expenditure and Creative Assets.
For further information : Jintana Duangkaew ([email protected])
Supaporn Masiri ([email protected])
Ogilvy Public Relations Worldwide
Tel. 0 2205 6653/ 0 2205 6643