Bangkok--24 Dec--Aziam Burson-Marsteller
TrueMove, which is more than just a mobile phone operator, and Thai AirAsia, a leading and largest low cost carrier in Asia announced a collaborative effort to provide more convenience and value for both Thai and international travelers with the availability of the Inter SIM prepaid mobile SIM card which will now be on sale aboard all domestic and international Thai AirAsia flights. Priced at an attractive 49 Baht, customers can enjoy more quality and economical long distance calls worldwide. The two choices include calls with premium sound quality via 006 code at economical prices starting at 4 Baht per minute from 6 pm to 6 am or low cost calls by dialing 0-6000-2-6000 via easy-to-use NetTalk By True without using a long distance calling card at the starting price of 1 Baht per minute on a 24 hour basis to more than 230 destinations worldwide. Today travelers can buy Inter SIM on all Thai AirAsia flights for use at their destinations.
According to Mr. Suphakit Vuntanadit, Chief Commercial Officer, True Move, “We have joined hands with Thai AirAsia to offer the prepaid TrueMove Inter SIM on all Thai AirAsia’s domestic and international flights. This will broaden TrueMove’s sales channels and enhance access to the real target groups. Thai AirAsia provides services that meet regional standards and many of its Thai and international customers want to make international calls. Inter SIM is the ideal solution that best suits this requirement as it is a value for money proposition offering premium voice quality. Customers can choose either of the two offerings including No 1 voice quality international call service that supports TDM: Time Division Multiplexing technology using 006 code or low cost calls via NetTalk By True supporting VoIP technology. We believe that TrueMove’s Inter SIM will be a welcome addition in terms of purchasable in-flight amenities for Thai AirAsia passengers. This marks the first time a mobile phone SIM is available for sale onboard an airline. There will be future cooperative efforts between Thai AirAsia and TrueMove.”
Commenting on this partnership, Mr. Santisuk Klongchaiya, Commercial Director, Thai AirAsia Co., Ltd, said “Thai AirAsia is committed to delivering 5 Star services and the best travel experience to its guests. Our continuing and consistently innovative offerings to our guests include On Time Guarantee, Web Check-in and No Fuel Surcharge. Today’s announcement marks another new service that we have joined forces with TrueMove for exclusive offerings to our guests on board. By selling Inter SIM on all Thai AirAsia flights, it will be more convenient for our Thai and international customers to stay connected internationally. TrueMove Inter SIM is available on board for all of our 11 domestic routes and 12 international routes. As a leading low cost airline, Thai AirAsia’s philosophy — Now Everyone Can Fly — compliments TrueMove’s one in making flying and connecting affordable for everyone. We also aim to make travel easy, convenient and fun for our guests.”
Inter SIM is an ideal blend of two key attributes premium voice quality and greater economy. It offers two options for customers to choose from:
1. NetTalk by True — Call low cost starting from 1 Baht per minute on a 24 hour basis. It is easy and simple without using any international calling card. Customers can dial 0-600-2-600 to USA, Canada, China, Singapore and Hong Kong for 1 Baht per minute and enjoy low cost calls to more than 230 destinations worldwide.
2. International call service using 006 code starting from 4 Baht per minute. The service offers high voice quality at an economical price. Supporting the TDM: Time Division Multiplexing technology, it is easy to connect without delay to more than 20 destinations in USA, UK, Germany, Japan, China, Singapore and Hong Kong from 6 pm to 6 am. It also offers the best value for money calls to more than 230 destinations around the world.
TrueMove Inter SIM offers international SMS at the special price of 5 Baht per SMS 24 hours a day. It provides the best value local call promotion offering 50 satang per minute for any call on the TrueMove network on a 24 hour basis and 1.50 Baht per minute on other networks. 10 Baht top up gives 1 year validity.
More information is available at True shops, TrueMove shops, TrueMove Care
Tel: 1331 or www.truemove.com.
About True Move Company Limited:
TrueMove, a subsidiary of True Corporation Plc, Thailand's only fully-integrated communication solutions provider, convergence solutions leader and premier lifestyle enabler, offers innovative and high-quality wireless communications services on its nationwide 1800 MHz network to 13.7 million subscribers (September 2008) throughout Thailand. TrueMove’s vision is to create a pioneering wireless hi-speed lifestyle where people can communicate as well as access knowledge, information and entertainment wherever, whenever, and however they wish. The company delivers superior coverage coupled with quality and best value services, which make TrueMove more than just a mobile phone operator. Leveraging its relationships with True Corporation and the CP Group, TrueMove offers unique integrated products and services to the Thai market. For more information, visit www.truemove.com or www.truecorp.co.th.
About AirAsia
AirAsia, the leading and largest low-cost carrier in Asia, services the most extensive network in South East Asia with over 105 routes. Within the grasp of six years of operation, and supported by over 6,000 employees, AirAsia has carried over 50 million passengers and grown its fleet from just two aircraft to 71. The airline today is proud to be a truly ASEAN airline with established operations based in Malaysia, Indonesia and Thailand, servicing a network stretching across 11 ASEAN countries.
AirAsia was recognised as one of the Top 50 Most Innovative Companies by Fast Company Magazine and the winner of the prestigious Airline Strategy Award 2008 in the Finance Category.
For more information, please contact:
Corporate Communications and Marketing PR,
True Group
Sisadhi Reuben
Tel: +66 (0) 2699 2782
Email: [email protected]
Anchalika Kausangunsilp
Tel: +66 (0) 2699 2727
Email: [email protected]
Thadhamon Chanthana
Tel: +66 (0) 2699 2783
Email: [email protected]
Nattakorn Plubprasit
Tel: +66 (0) 2699 2771
Email: [email protected]
Aziam Burson-Marsteller
Porntip Lertvechakul
Tel: +66 (0) 22529871-7
Email: [email protected]
Jaruwan Vorarakthananune
Tel: +66 (0) 22529871-7
Email: [email protected]