Bangkok--3 Feb--AIS
GSM advance takes another step to retain Number 1 for Postpaid user choice with “Smart Life from GSM advance: Choose it right, Live life the way you desire” released with revitalizing and recolor brand and logo and service modes featuring Mix & Match that reflects your style.
Mr. Hui Weng Cheong, Deputy President of Advanced Info Service (Public) Co., Ltd. or AIS, disclosed “Despite the economic crisis that adversely impacts many industries this year, we believe that mobile phone service operations will continue to grow to some degree. Nevertheless, AIS has the policy on continual development to deliver maximum benefits to customers. Principally, the main strategy to create growth and retain leadership is to expand upcountry market, increase market share in teenager segment, develop and populate E-Top UP service, stimulate the growth of Non Voice market, employ innovative to develop service and manage Product Brand to more closely approach and align with the Lifestyle of Prepaid and Postpaid which need to be always dynamic.”
“Regarding the Postpaid market this year, we believe that growth opportunity still exists. Based on user Lifecycle, over 1.5 million Prepaid users (net add) tends to switch to Postpaid each year due to the entry of working age. Involved with work and personal matters, working life requires more Voice and Non-Voice usage facilitated by mobile phone. Importantly, the functionality must continue with no concern over empty call credit or expired period. Besides, Postpaid is viewed as a status quo indicating creditworthiness as the Postpaid users receive call credit. As a result, AIS has emphasized the service development including formulating appropriate service fees schemes relevant to real usage requirements of target groups. That enables GSM advance to retain No. 1 in the Postpaid market mostly trusted by user groups requiring heavy use and quality as well as Enterprise customer group.”
Mr. Somchai Lertsuttiwong, EVP Marketing of AIS, unveiled “To secure the leading position, however, we need to adjust invariably. As time goes by, the changing environment redesigns customer demand and lifestyle. Therefore, brand management of AIS has to be developed in commensurate with demand in terms of Emotional and Functional as evidenced by the milestone of GSM starting from Functional Benefit focusing on network coverage on GSM 2 Watts, moving towards the age of value added service with GSM advance, followed by Segmentation with GSM advance Evolution and leading to GSM advance — Yourself, Your GSM, underlining quality issues. Today we take another step of development with Smart Life from GSM advance: Choose it right, Live life the way you desire”
“ Smart Life from GSM advance is the brand that harmoniously combines EQ and IQ to reflect personalities of new generation blessed with creativity in not only technology but also transforming lifestyle full with enthusiasm, livelihood and trendsetting behavior. Importantly, they read people’s mind, open and always give good advices and suggestions. The target of GSM in taking another step was based on AIS capabilities. We will be able to deliver services that help make your life productive and successful in work and private life through the unlimited connects.”
“Service modes of Smart Life from GSM advance, underlining the Mix & Match concept, consist of;
- Smart Mix & Match: The latest promotion that allows you to design up to 50 packages to suit your lifestyle. Even more, this is the only promotion that combines only the best offers and eliminates what you do not need.
Step 1 Smart Basic: Select call rate according to usage volume starting at 200 Baht. (S, M, L)
Step 2 Smart Topping: Now you can tailor call package to your need in each period such as daytime, nighttime, holidays, group call or special number, coming with Non-voice package that perfectly reflect your lifestyle as you can mix and match to suit your requirement in each period.
- Smart Value: Enhance value for you with a variety of Free Content rotating for you to choose. Now you can enjoy music from 3 international music houses including Sony, Warner Music and Universal coming with privileges from AIS Plus.
- Smart Service: Enjoy the special service “Promotion Assistance” that instructs you on how to choose the Promotion for the first 6 months of service and E-Channel, the easy-to-use Self Service, and lay assured with over 10,000 spots of mPAY Station providing convenient payment transactions.
- Smart Convenient: Ensure that your world of communication will never be disconnected with the worry-free about empty call credit or expired date.
Khun Somchai concluded “We are convinced that the new image and services of Smart life from GSM advance will enhance capabilities in customer lives to proceed steadily while coloring and staying beside as your assistant for you to choose what it is and live the favorite life in your style that absolutely identifies yourself.”
Further information please contact AIS PR
waralee 022995063, 0818112412 [email protected]