Bangkok--5 Feb--Hill and Knowlton
HP Partners with World-Renowned Fashion Designer Vivienne Tam
Collaboration fuses fashion and technology to deliver the first-ever Digital Clutch for fashionistas around the world
HP and world-renowned designer Vivienne Tam today showcased her highly anticipated special edition notebook which is positioned to become the ultimate tech accessory for fashionistas around the globe.
Vivienne Tam and HP brought the must-have digital clutch to the catwalk at an excusive fashion show event organized at Central Chidlom.
The HP Mini 1000 Vivienne Tam Edition notebook represents the first time a computer company has partnered with a globally renowned designer to create a notebook PC that offers all the style and power needed for a delightful technology experience. Tam also worked with HP to design the notebook’s accessories and packaging.
“When I was approached by HP to create a special edition notebook, I could see the design in my head instantly,” says Vivienne Tam. “The notebook is a true reflection of the needs of a modern woman who cares about fashion but is also passionate about her technology. I wanted to create a notebook that would appeal to women of all ages, ethnicities, and income levels across the globe.”
The peony design features a unique blend of Asian and Western cultures, antiquity and modern styles, technology and fashion. It was inspired by Vivienne Tam’s China Chic style recognized from the runways in Milan to the Olympics in Beijing and represents her personal mantra to live well and be beautiful. Peonies are beautiful flowers symbolizing prosperity, good fortune and happiness in Chinese culture. Their many layers are similar to a modern woman who is as savvy in expressing herself with her personal style as she is with weaving technology into the fabric of her rich and multi-faceted life.
“The HP Mini 1000 Vivienne Tam Edition is the ultimate convergence of fashion, beautiful design and technology,” said Prasert Charoonpaisal, General Manager, Personal Systems Group, Hewlett — Packard Thailand Ltd. “Consumers today are driven as much by fashion, taste and design as they are by price, power and function. Our collaboration with Vivienne Tam allows us to offer a whole new level of experience and interaction with fashionistas and is an extension of our ‘Personal Again’ Promise.
“Central is delighted to have worked with a global renowned technology company like HP” said Ms. Nidsinee Chirathivat, Executive Vice President — Merchandising, Central Department Store Limited. “Both Central and HP share the same promises to continually delivering products and services that fit with our customers’ trendy and stylish lifestyle demands. The exclusive fashion show by HP and Vivienne Tam that we organize reflects Vivienne Tam’s creativity in fashion design through HP technology and innovation. We are confident that the HP Mini 1000 Vivienne Tam Edition will capture the hearts of Vivienne Tam’s loyalists as well as those who adore meaningful designs and stylish products”.
The HP Mini Vivienne Tam Edition
The HP Mini Vivienne Tam Edition provides a simplified Internet experience in a sleek, ultra-portable design. At less than 1-inch thick and weighing just over 1 kg, it comes with a highly acclaimed keyboard that is 92 percent the size of a standard notebook PC keyboard and also features a uniquely designed “double happiness” enter key. Armed with a 10.1 inch BrightView Infinity widescreen display (1,024 x 576 resolution) with flush glass and LED backlight, built-in webcam and microphone, this state-of-the-art companion PC is powered by Intel Atom N270 1.6-gigahertz (GHz) processors and runs on Windows XP Home.
To welcome this exclusive launch, HP offers its customers with special promotion package including; exclusive HP Mini 1000 Vivienne Tam Edition peony tote bag designed by Vivienne Tam valued at 8,000 THB and a special 3 years warranty. Purchasers will also receive a chance to win a 130,000 prize trip to Japan to attend Tokyo Fashion Week (a total of 4 prizes valued at more than 500,000 THB). Prizes will be drawn on Friday July 31, 2009. Customers who would like to receive more information on the products or promotion of the HP Mini 1000 Vivienne Tam Edition can contact the Call Centre at 084-7000-800 which operates daily from 10.00 — 21.00 hours.
Pricing and Availability
- The price of HP Vivienne Tam Special Edition notebook starts from 39,900 THB (inclusive of VAT) and is expected to be available in Thailand in mid February 2009 at Central Chidlom, Central World, and ZEN.
About Vivienne Tam
Vivienne Tam is a leading designer fashion house founded in 1984. The Company produces, designs and markets women's contemporary apparel distributed in major department stores, specialty stores and independent boutiques throughout the U.S. The Company also has a strong presence in the Asia Pacific region with over 25 freestanding stores and in-store boutiques.
The Vivienne Tam brand's unique positioning - designs that meld the aesthetic and feminine mystique of Asia with the spirit of the modern world - is well recognized in both the U.S. and Asia. The Company's philosophy is to create harmonious clothing that enhances one's personality while at the same time provide fashionable clothing for modern women that is beautifully designed, superior in quality, wearable, easy to travel with and affordable.
About HP
HP, the world’s largest technology company, provides printing and personal computing products and IT services, software and solutions that simplify the technology experience for consumers and businesses. HP completed its acquisition of EDS on Aug. 26, 2008. More information about HP (NYSE: HPQ) is available at http://www.hp.com/.
Note to editors: More news from HP, including links to RSS feeds, is available at www.hp.com/hpinfo/newsroom/.
- 2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
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