Bangkok--5 Feb--Best Western International
Best Western International, THE WORLD’S LARGEST HOTEL CHAIN?, has re-named its hotel loyalty program “Best Western Rewardssm”. The name change, from Gold Crown Club International, helps re-brand the twenty-year-old program as what it truly is: a program that rewards travellers for their loyalty to Best Western.
“Over nine million travellers around the world belong to Best Western Rewards because of what it offers them: free room nights and the opportunity to leverage their hotel stays for other valuable gifts, including gift cards, airline miles, and more,” said Mr. Glenn de Souza, Best Western International’s Vice President International Operations Asia. “Travellers who frequently stay with Best Western are truly rewarded.”
“Around 80 percent of our business revenue comes from the most loyal 20 percent of our customers. As a result, many modern marketing concepts such as CRM (customer relationship marketing), Call Center and various value-added benefits, have been developed to serve and delight our loyal customers”, said Mr. Chris Chen, Regional Manager — Marketing Services, Best Western International Asia.
“Currently, Best Western Rewards is divided into 23 clubs (Asia, Austria, Australia, Belgium, China, Denmark, Finland, Germany, Israel, Italy, North America, Norway, Portugal, South America, Spain, Sweden, Switzerland, The Netherlands, and Turkey) and offers a variety of regional rewards tailored to the interests of members in each specific region,” added Mr. Chen.
Best Western Rewards is one of the hotel industry’s most generous loyalty programs, and one of the very few that is truly international. Members earn 10 points for every U.S. dollar spent, and free nights start at just 8,000 points. Moreover, members can earn and spend points at more than 4,000 properties in 80 countries worldwide.
Other benefits of Best Western Rewards include:
? Mileage-earning opportunities with up to 18 airline partners
? Points that never expire
? One of the widest rewards selections of any program, including Global Awards (e.g. free room nights, Best Western Travel Card, Airline Miles) and Regional Awards (e.g. shopping or dining gift cards/vouchers from brand name merchants across Asia)
? Bonus points / miles offers
? Special offers and discounts from partners (e.g. car rental and duty free shopping)
? Value-added benefits exclusively for elite tier members (Gold Elite / Platinum / Diamond) with a variety of privileges, including worldwide hotel offers (e.g. bonus points, early check-in, late check-out, room upgrade) plus Asian hotel offers in what is referred to as “The Elite Club” (e.g. special discounts on room rates / F&B / spa, plus free airport-hotel transfer, free oxygen bar, free executive lounge access)
Remark: Rewards/offers/discounts / benefits vary from country to country and hotel to hotel.
Best Western Rewards offers four tiers of membership: Blue for first sign-up; Gold Elite membership for those who stay at least 10 nights per year; Platinum Elite for members who stay at least 15 nights per year; and Diamond Elite for members who stay 30 or more nights in a year.
Membership is free. To join or learn more, visit www.bwrewardsasia.com