Bangkok--17 Feb--AIS
AIS has taken yet another effort to please customers with the “AIS AunJai Dai Tam” project as a reward for customers of all segments. From normal usage, customers can collect points and trade them for special prizes or expect big rewards every month.
Mr.Hui Weng Cheong, Deputy President of Advanced Info Service Public Company Limited (AIS), said “One of our working principles is to deliver good and high quality experience in using mobile phones for our customer. Our services have been designed and tailored to different customer segments according to their lifestyle and needs through such tactics as brand characters, products & services, network, customer services and benefits & rewards, in an attempt to maximize customer engagement in AIS.
“One of the main strategies we have exercised is building deep customer relationships by studying details and needs of our customers since day one (Customer Lifecycle) to make sure we cover every need of our customers for each time period. AIS is determined to response to all customer needs with continuous promotions, providing a mobile phone for a customer in case he/she loses one, providing a personal assistant, and so on. In addition, AIS has issued Customer Touch Point suitable for each customer segment. Furthermore, AIS has value-added services including Benefits & Rewards with a variety of privileged programs. These customer-centric services have proven successful and widely welcome by customers. Nevertheless, AIS will continue to improve our services to build trust and engagement among its customers in accordance with “AIS AunJai Dai Tam” project meant to reward customers.
Ms. Vilasinee Puddhikarant, Executive Vice President-Customer & Service Management of AIS, stated “Regarding to more special and value-added services, since August 2006, we have established a Privilege Center for all AIS customers under the name AIS Plus, which answered both different lifestyles and daily lives of customers. Our customer satisfaction has been as high as 96%. Today we have yet launched another value-added service for everyday life customer usage: “AIS AunJai Dai Tam”, which has been developed to reward customers for having continuously using our services. AIS has implemented its customer care with special rewards for all customer segments by adding value to daily customer usage as if AIS was always by your side.
“AIS AunJai Dai Tam” is a kind of customers’ usage rewards. Through collecting points which come from usual customer usage, for every 25 baht spent, a customer gets one point. The longer he/she join the project, the more special bonuses he/she will get, which can be exchanged for rewards and possibly big rewards. Rewards in this project include AIS usage packages such as Voice, SMS, MMS and GPRS. In addition, there will be vouchers from allied partners for customers to spend money with convenience and a lucky draw for customers to try their luck every month.
Ms. Vilasinee added “We are certain that “AIS AunJai Dai Tam” will definitely win our customers over because:
- All AIS customers can join the project;
- They don’t have to increase their usage, just normal calls every day;
- All procedures: application, point checking, reward exchanging, reward
anticipation, all can be done via their mobile phone;
- They can choose to exchange or anticipate their rewards;
- The longer they stay in the project, the more points they will get;
- Excitement comes every three months with ever bigger prizes.
“All AIS concepts and services have been designed to emphasize that AIS customers must receive more care in each and every way - be it mobile phone services, value-added AIS Plus or “AIS Aun Jai Dai Tam” — for everlasting customer trust, love and engagement to AIS.
For more information, please contact AIS PR
Ms. Chisa Amornchanyasorn Tel: 0-2299-5813, 08-1922-5107 [email protected]