Bangkok--18 Feb--124 Communications
Global Event Provides Platform to Build Brand and Support Strategic Business Priorities
MasterCard Worldwide and Rugby World Cup Limited (RWCL) have announced that MasterCard will become the Official Worldwide Partner and official payment system of Rugby World Cup 2011.
The Rugby World Cup is the crown jewel of the sport and a prominent global property — with television coverage of Rugby World Cup 2007 spanning more than 200 territories, reaching a cumulative audience of 4.3 billion viewers.
Rugby World Cup 2011 is being held in New Zealand for the first time since the inaugural event in 1987. Teams representing 20 nations will compete in 48 matches across several host cities during September and October. The final and semi-final matches are slated for Auckland’s historic Eden Park, October 22-23, 2011.
As part of the agreement, MasterCard secures a comprehensive rights and benefits package that allows the company to deliver value to customer financial institutions, merchants and cardholders, including the ability to access “Priceless” experiences linked to Rugby World Cup 2011.
As Worldwide Partner and official payment system of Rugby World Cup 2011, MasterCard will be the preferred payment brand accepted on-site at host venues.
MasterCard & Sponsorships
MasterCard boasts a diverse portfolio of business-building sponsorship platforms. The brand has expanded its sponsorship strategy to include alliances in lifestyle, entertainment, in addition to a traditional footprint in sports. Today, MasterCard’s sponsorship strategy includes an array of strategic relationships each designed to drive shareholder value, build business for customer financial institutions and provide unique priceless experiences for MasterCard cardholders.
About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes approximately 21 billion transactions each year, and provides industry-leading analysis and consulting services to financial institution customers and merchants. Through its family of brands, including MasterCard?, Maestro? and Cirrus, MasterCard serves consumers and businesses in more than 210 countries and territories. For more information go to www.mastercard.com.
Media contact:
Eileen Wee, MasterCard Worldwide, 0 2670 4088, [email protected]
Elizabeth Wongwasin, 124 Communications, 0 2662 2266, [email protected]